Types of Digital Marketing Strategies that you should definitely consider in 2019

‘Digital Marketing’ a small word with tremendous scope.

And if you are here, you definitely understand the potential that Digital Marketing holds.

Now, before getting down to the types of Digital Marketing Strategies, it is vital to understand, ‘What is Digital Marketing?’

 

In simple words, Digital Marketing refers to the promotion of products or services using the electronic medium on online platforms.

The rate of advancement of technologies and digitalization is increasing, and companies are planning to have the best internet marketing and web promotion strategy. There are various web promotion and online promotion agencies that are running successful digital campaigns for brands to skyrocket their business growth.

Digital marketing strategies are a must for scaling up the business charts of your brand. Companies are now creating captivating digital campaigns for generating more and more business. Some of the renowned brands that achieved substantial digital success are Airbnb, Zappos, Mint, American Express, Amazon, etc. etc. etc.

Wait a second; do you have a defined digital marketing strategy for your business?

If not, check this out…

.Source: Hosting Facts

 Need more reasons to have a digital marketing framework for your success?

1. To beat the competitors that are ready to eat your market share. (Without even a burp)

2. To capture the market that is still left untouched.

3. To have the complete track record for your digital activities.

4. To have a global presence with cost-effective and quick results.

(6S Marketers and Innovation can help you with the best digital marketing services and outcomes.)

5. To connect with your audience through intimate interactions.

6. To practice flexibility by putting a stop on the effective campaigns and programs as and when needed.

So, now you know the importance of targeted digital marketing strategy for your business.

The next important thing is choosing the right type of digital marketing strategy for your business.  Every strategy has its benefits that can create a unique brand identity for your business. Make sure you read them thoroughly and take time to decide on choosing the best one for you.

The various types of Digital Marketing Strategies that you should consider in 2019 are:

Content Marketing

It is a type of marketing that is a must for every business these days. Let us consider an example to understand the concept of Content Marketing.

Whenever you have a doubt, you open the search engine and type your query.

What do you see?

A lot of content that is ready to help you with your query.

People are marketing their content all around the world to help their audience for whatever they are looking for. They create relatable content which helps in building emotional connections with their audience. There are different ways of presenting your content to the users. Some of them are videos, blogs, infographics, EBooks, case studies etc.

In simple words,

Content Source: Content Marketing Institute.

Companies like Cisco, P&G, Microsoft, etc. are making use of content marketing strategies to spread awareness about the brand. Content creation is an art. It uses a perfect blend of storytelling, originality and useful information.

Content marketing focuses on understanding who our target audience is. It is helping not only B2C companies but also B2B companies. It is used widely on social media as well as drives search engine traffic.

There is a cycle that the entire content management system follows for effective content marketing. Do you know the Content Marketing Process?

The illustrative process of content marketing explained by File Stage is:

So, don’t lose your customers by ignoring content marketing, as it one of the best types of digital marketing strategies. If ‘Digital Marketing is the king, Content Marketing is the queen.’

2. Influencer Marketing

Influencer marketing is new in town and still the talk of the town. It is an interesting social media marketing technique gaining limelight in today’s world.

In this, the brands and companies ask influencers (or social media influencers) to promote their products or services. These influential people do advertisements and attract their target audience and direct them to buy the product or service.

Influencer Marketing is very common on social platforms like Instagram, Snapchat, Facebook, etc. these days. You might have seen influencers like Amitabh Bachan and Virat Kohli influencing you to download theJust dial app or buy products from Puma. This is how influencers are capturing the target audience from the market.

The other renowned lifestyle influencer from Instagram is Jannid. She has a large number of followers, and her clientele list includes brands like Lee, Reebok, Maybelline, etc.

3. Mobile Marketing

Every time you open your mobile phone, what do you see?

A lot of messages or app notifications from companies who are promoting their products or services or provoking you to buy one..

This is the mobile marketing strategy used by these companies. Wendy Clark famously said, “If your plans don’t include mobile, your plans are not finished.”

And, I agree entirely with this. Along with food, water, and shelter, a mobile phone has become a necessity these days. All the different types of digital marketing strategies can be operated on your mobile phone. And, the number of users active on mobile phones is increasing day by day.

In simple words, when you perform any kind of marketing activities on mobile devices. It is called mobile advertising. SMS services, App based services; Location Based services are gaining immense importance. Nowadays, even internet marketing and web promotion agencies are focusing on Mobile optimized sites and apps.

What are You waiting for?

4. Search Engine Marketing

Search Engine Marketing is an essential type of digital advertising. Search engine marketing aims at ranking on the search engines like Google for generating leads, increasing website traffic or achieving the required target.

It is a paid form of advertising that makes use of a search engine for the promotion of its products or services. SEM takes place when marketer or company is ready to pay search engines like Google, a pre-decided amount to show their ads on SERP (Search engine result pages) for specific keywords.

This example will make you understand the Concept of Search Engine Marketing.

You can very well see, that companies like Amazon, Redmi have paid Google to show their results when a user type keyword “best mobile phone.” This is known as search engine marketing. However, it is done for a specified price and specified time.

If you think search engine marketing is not your thing, get in touch with the digital marketing company 6smarketers.com it will provide you end to end digital marketing services.

So, these are the various types of digital marketing strategies that you should definitely consider in 2019.

Conclusion

The marketing industry is very dynamic. With emerging concepts like artificial intelligence, big data, and machine learning, the scope of online marketing is getting wider. Various other types of digital marketing activities are crucial for your business. Every kind of strategy has its uniqueness.To run your business successfully, you should always pace up with the current digital marketing trends, tools, patterns and channels. A successful digital campaign can be run only if you use the right mix of all these types into your digital marketing. If you are not generating the targeted results, get connected to leading digital marketing company.

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Case Study National Institute of Medical Science

Case Study National Institute of Medical Science (Online & Offline Marketing)

Insight:

Nims University has emerged as the largest and best self-financed university in North-India. Structured at par with the composite model universities of the leading nations of the world, the Nims University has been legendary in quality teaching and action-oriented research in all disciplines. Adjacent to the Aravali ranges and located in the outskirts of the pink city of India, the University has been listed in the top ten medical universities in India.

It is heading towards a leading center of education in health sciences to human sciences, technical training to advanced engineering, personnel management to corporate management, creative literature to innovative multimedia, art, and architecture.

Nims University is a great platform for students from across the globe who are aspiring to become future leaders. With impeccable academic results, it draws its faculties Indian and international institute with big name and works like IIT’s, IIT’s and NIT’s.

Objective:

Due to negative publicity in the media in 2014, the number of admissions fell drastically from Approx 2000 per year to 300 per year in 2015 and kept fluctuating year after year. NIMS had their in-house marketing team, which was not able to increase the admission count. The problem was getting critical with the passing years as it was not only affecting universities name but also number of admissions

Both offline and online marketing budget was more than 4 Crore, but the ROI was very low. Ad campaigns, both online and offline, were not performing well. In online campaigns, CPC was very high, and ad quality score was very low. Consultant fee was as high as 50k/admission. The cost bar of the company was on the higher side and the returns were getting low. Company was facing various challenges in terms of marketing resource allocation as well the decreasing rate of students.

The budget was bifurcated as described below:

Year 2017
Services Budget
Paper ads 1 Cr
Digital media 20 Lakhs
Consultant charges 50k/ Student
Banners and Hoarding 20 Lakhs
Admission Count 500 Approx

Challenges:

Our team did a detailed research and tried to analyse the loopholes in the process. We tried to work on the problems before putting our entire focus on the working areas. These were some of the major challenges:

  • First thing that we found out was that all the ad campaigns were not functioning well.
  • Leads which they were getting was not of good quality therefore conversion rate was also poor.
  •  Limited reach and poorly managed campaigns were also a cause of concern.
  • We also realised that when someone enquired about NIMS university using search engines, they used to get negative links in the top results which was also a cause of concern since negative image prevented students from taking admission.

All these factors created a bad image in the minds of students which even lead to spread of word of mouth. Next step was to strategise and work on the improvement process.

Strategies:

A team of marketing professionals worked on the strategic goals that will improve the overall traffic and admissions.

  1. First Step was to restructure whole ad campaign. Idea was clear since the existing campaign was not in good shape and there was no scope for improvement, we created new campaign and kept them in structured and organised manner. We created new landing pages, Fresh ad copies were written and overall quality score was improved to make ads more relevant.
  2. Earlier quality of leads was poor, so we restructured the landing page. To improve lead quality we made phone number and OTP verification compulsory. It improved the leads quality and those who were really interested in taking admission filled the form.
  3. Earlier in Facebook campaign the target audience was not set, Neither the age group was defined. We divided facebook campaign in two different groups: one targeting students of 16-24 and the other one targeting the parents age 35-55.
  4. Budget for offline marketing, which was not yielding any results, was reduced and more focus was given on online promotion. Earlier most of the budget was spent on paper ads, Banners & Hoarding and consultant charges that was reduced to a great extent.
  5. Due to the negative links on google, NIMS was going down in terms of reputation so we took requisite measures to remove those links. We focused on branding and reputation management using all channels(Social Media, Search Engine, Content Marketing as well as offline channels like hoarding Educational Fairs etc)

Tools Used:

  • Facebook
  • Google Keywords Planner
  • Google Adwords
  • Google Analytics
  • Google Webmaster

Services Used:

  • Content and Creatives
  • Conversion optimisation
  • Content Marketing
  • Reputation Management

Results (We Delivered):

Year 2018
Services Budget
Paper ads 0
Digital media 28 Lakhs
Consultant charges 0
Offline Banners and Hoarding + Edu Fairs 15 Lakhs
Admission Count 1700 Approx

Since campaign launch, we did not only cut costs, but also skyrocketed profits.

Can we help you? 

Contact Us!

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WheelStreet Case Study (SEO)

WheelStreet Case Study (SEO)

Insight:

Wheelstreet is India’s largest bike rental company, aiming to make bike renting a hassle free business. Wheelstreet is well established in 150+ cities and is on an expansion mode. Wheelstreet holds 40% of the market share and is the biggest player in bike renting space in India with a vision of becoming the pioneer of the market.

Wheelstreet has 1000+ vendors and has successfully achieved 100,000+ happy riders. Amazing, Isn’t it? It operates across the global and provides millions of people opportunities to explore the world. Wheelstreet is operating in more than 15 countries now. Wheelstreet team is driven young, enthusiastic and passionate individuals who believe “ Team work makes the dream work.”

Objective:

Wheelstreet had two main objectives:

  •  To generate more relevant traffic
  • To generate more bookings and more revenue.

We assessed monthly traffic was already good but number of conversion was not very good. The Google SERP rankings in most of the cities was also going down.

Challenges:

Our team recognised that though the traffic is good but we are not ranking for most of the relevant keywords across all the cities and traffic that we are getting is majorly attracted by the blog itself. There was a dire need to mould and redirect the traffic to the main city pages so that the conversion rate could be improved.

Strategies:

  1. After detailed research we found out that  navigation on the website was not user friendly and steps involved from entering website to final booking are way too much. So, the first action that we took was either elimination of unnecessary steps or merging them with the other steps.

2. To improve ranking we took a deep dive and shifted our focus towards the top competitors. We found out that the existing content on the website is not of good quality and does not include relevant LSI keywords, Headers and tags. We also found out that the interlinking structure of the website is poor which resulted in poor user experience. The existing content was stuffed with unnecessary keywords which was prone to attract google penalty. Therefore the first thing that we did was changed almost all the content of the website.

3. Earlier rent displayed on the Bike page was based on rent per day system.  Even though it was less than the competitors but it seemed higher as the competitors used rent per hour method. So we changed pricing model of wheelstreet to hourly basis.

4. Search appearance of Wheelstreet on the google was not appealing enough to  make people click on the link. Therefore we changed the meta title and description and made them catchy. It helped us to achieve a good CTR.

5. We know that more than 90% of people in India browse internet through their mobile device. Therefore we used AMP (Accelerated Mobile Pages), designed specially for mobiles. AMP have faster speed and take less time to load and consume less internet data of users. Bringing AMP on board was a win win situation and it helped in increasing Avg CTR from 7.2% to 8.9%

Tools Used:

  • Google Trends
  • Google Keywords Planner
  • LSI Graphs
  • Google Analytics
  • Google Webmaster
  • Google AMP validator

Services Used:

  • Content and Creatives
  • Conversion optimisation
  • Search Engine Optimization
  • Content Optimization

Results:

With collated efforts from both sides we were able to achieve 130% Organic conversion growth, 106% growth in revenue and 120% growth in transaction in Six months.

Website URL Keywords Position
https://www.wheelstreet.com/bike-on-rent-in-delhi bike on rent in delhi 1
https://www.wheelstreet.com/bike-on-rent-in-mumbai bike on rent in mumbai 1
https://www.wheelstreet.com/bike-on-rent-in-kolkata bike on rent in Kolkata 1
https://www.wheelstreet.com/bike-on-rent-in-chandigarh Bike on Rent in Chandigarh 1
https://www.wheelstreet.com/bike-on-rent-in-chennai bike on rent in chennai 1

This is how we helped Wheelstreet augment its Traffic and Profits using Search Engine Optimisation (SEO). Get in Touch for free website audit and improved results.

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6 Types of Digital Platforms to Promote Your Business Online

Are you not getting sufficient traffic and sales?

Don’t worry! We are here to help you.

People these days, spend more than half of their time in front of tech platforms. Digital marketing is making its way in the life of people so quickly. Right from buying morning toothpaste to goodnight blankets, people prefer going online. Be it startups, established brands, creators, or MNC’s everyone is selling online.

To achieve your targets and strategic goals, it has become a mandate to leverage all the digital platforms efficiently. Developing a website won’t work now; one needs a result-driven and innovative digital marketing strategy to promote their business online.

These are 6 Types of Digital Platforms that will help you to promote your business online:

1.Email Marketing

What is the first thing that websites asks for when you open them?

 Source

And, when you put up your email address, you receive emails from this company regularly. What is this? This is an email marketing strategy used by companies to spread awareness about the good or service they are offering. Email marketing is going to be the next big thing in the world of internet promotion.

Email Marketing is one of the most widely used types of digital marketing strategy. It helps in building valuable relationships with your customers which can further get you traffic and conversions on your website.

Nowadays, email marketing is not only confined to buying lists and directories from companies and sending too many annoying mails. It is much more advanced and personalized approach. It was also ranked as the best digital marketing strategy in 2018.

If you subscribe to the newsletter of digital marketing training institute, you will find digital marketing pdf, digital marketing syllabus, and much more useful content on your emails every day. This is how email marketing is growing.

Here are some of the tips that you must consider while writing an email to your prospective audience:

●     Always try to personalize your email. Make sure you write like you are talking to that person.

●     Choose a picky yet straightforward subject line.

●     Make your greeting warm enough

●     Don’t keep your main content or message vague or too long.

●     Give a thankful closing.

Make sure you don’t miss out on this fantastic form of digital marketing.

2. Social Media Marketing

Anything that is happening around the world reaches you in minutes. What’s the source? Social Media!

Whether it is a person, company or brand, you can find all on social. Likes, dislikes, fans, followers are the common terms used by everyone these days. Social Media is creating a significant impact on people’s lives.

But then, what is Social Media Marketing?

Whenever people or companies make use of social media platforms to market their goods and services, it is simply known as Social Media Marketing.

Now, Why Social Media Marketing always a priority in the types of digital marketing strategy?

 Source

The next question is how social media marketing strategy is helpful for your business?

●     Improved Brand awareness

●     Larger customer base and retention

●     A cost-effective platform for promotion

●     To influence the audience to purchase

●     Better search engine rankings and conversions

So these are some of the reasons why you should adopt a social media marketing strategy to augment your business.

3. Affiliate Marketing

Have you ever noticed a tech niche YouTuber asking you to buy the tech products like earphones, charger etc. from the link provided by him/her in the Youtube section?

If yes, then you very well know what affiliate marketing is.

Also, if you click on the link provided by that youtuber and make a purchase, the marketer will pay the youtuber fixed amount or pre-decided share for the same.

In precise terms, It is a type of performance or commission based marketing where companies pay affiliates for each product or service that they have sold to their customers.

It is gaining huge recognition and has become very important to promote your business online.

4. Search Engine Optimization

Search engine optimization is an organic or unpaid type of digital marketing. Search Engine optimization is a type of organic activity that is performed to optimize the content or website in such a way that it ranks up in the search results of search engines.

Keywords play a massive role in deciding your ranking in Search engine result page. However, the keywords used in SEO deliver late results as compared to keywords that you have paid for in SEM. Various SEO tools can help you with keyword planning for your content. I came across this informative blog published by Untapped on Best SEO tools.

SEO is an integral part of a successful digital marketing strategy. Hence, it should be paid minute attention. There are various on page and off page techniques like improving HTML structure, sitemaps, forums, directory submissions, etc. in search engine optimization.  These are excellent sources for backlinking and should be implied to your website strategy.

5. Video Marketing

Video marketing is nothing but promoting your goods, services or brand using videos. A smart marketer should always include video marketing as a part of their digital marketing strategy.

Have you ever wondered what the second best search engine is?

It’s Youtube. (Google is first.)

It has an enormous amount of data. It is not only readily available but useful. It helps in SEO as well as conversions. You can easily connect to your target audience through video marketing.

Companies are making corporate videos, explainer videos, thematic video, trade show videos, how-to videos, explainer, just to help their audience with whatever they are looking for. It is an inclusive part of a content marketing strategy as well.

There are chances that video marketing will be the platform for 80% of web traffic by the end of 2019. Make sure you don’t lag behind.

6. Live Chat

Live Chat is one of the trending digital marketing strategies for your business.

Let’s understand how?

Suppose a customer visits your website to buy a product, take some service or to clarify some doubts.

What are the options for making contact with you?

1.    Visit your contact us page, search for your email address and drop you mail.

2.    Make a call and tell the relevant issues.

But do you know what the easiest way is?

Live Chat

If you have live chat option on your website, the customer will open the tab and type the need or problem. It is like a social media chat platform. The queries are resolved very quickly, and the chances of bounce rate are very less.

This is what you are looking for, right?

Communication strategy is very crucial for any business, and live chat makes it easy. No one has the patience to wait for ages for the email response or to spend money on calls.

There are various companies already using Live Chat. Before it’s too late, make sure you use live chat, an online customer service software for your business.

Final Note Now you know different types of platforms that can help you in promoting your business online. If you are still not sure how to move ahead, try our free Website analysis with just a click. It will help you to decide how to stand and move forward of your competitors. Get in Touch now!

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Totoyo Info Case Study (SEO)

Insight:

Totoyo Info is one of the most renowned sites to play sports and games online. It is one of the best toto sites in Korea due to its with 100% playground safety and verified users.

Totoyo is backed by a strong and dedicated team that expertise in handling different sports. It creates a safe and secure betting environment for its users.

With the changing era, many private companies are paving their way to online games and sports too. Totoyo Info has a unique verification team that gives detailed attention to the process of registration of all the Toto sites and sports activities. It has various players and companies registered for a variety of games that Totoyo offers.

 

Objective:

Totoyo had two primary purposes:

  •  To generate more relevant traffic
  • To have impactful SERP results.
  • To get positional rankings on Google.

We assessed monthly traffic was not up to the mark as the competition was very high. The Google SERP rankings were also going down.

Challenges:

A major problem that our team faced was language. Since it was a Korean website, it was very challenging to cope up with the different demands of our clients. Getting quality websites for links was a significant hindrance. The second major challenge that we recognized was competition. The competition was really high and not only within the industry but also platforms. There were high ranking competitors for different keywords that we had to target. There was a dire need to mold and redirect the traffic to the main web pages so that the conversion rate could be improved. We focussed on making coming up with strategies that can improve the positional rankings of Totoyo.

Strategies:

  1. After detailed research, we found out that the On-page and Off-Page SEO structure of the website was fragile, and competitors had more optimized and trusted sites.
  2. To improve ranking, we took a deep dive and shifted our focus towards the top competitors. We found out that the existing content on the website is not of good quality and does not include relevant LSI keywords, Headers, and tags. We also found out that the interlinking structure of the site is poor, which resulted in poor user experience. Therefore the first thing that we did was changed almost all the content of the website.
  3. Search appearance of Totoyo on the google was not appealing enough to make people click on the link. Therefore we changed the meta title and description and made them catchy. It helped us to achieve a good CTR.
  4. Backlinking and Off-page strategy were feeble. Hence, we improved it through quality link submissions, directory submissions, QA forums, commenting, and image optimization.

Tools Used:

  • Google Trends
  • Google Keywords Planner
  • LSI Graphs
  • Google Analytics
  • Google Webmaster
  • Google AMP validator

Services Used:

  • Content and Creatives
  • Search Engine Optimization
  • Content Optimization

Results: 

Despite having fierce competition in the online gaming industry, we were able to achieve a growth rate of …… The positional ranking of Totoyo improved by …..

The 6S team found that there were not only highly optimised existing websites but new websites launching up in the gaming industry every day. But, the 6S team experts above all the adversities improved ranking with incredible efforts and quality link building.

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Importance of Image Optimization in Digital Marketing!!

Images play a crucial role in reducing the bounce rate. It is recommended to add a bunch of beautiful and relevant images to an article as it gives your potential visitors a reason to read and understand your piece of content carefully.

 

Nowadays, adding images is not enough. Most of you might be unaware, but images can land you a good amount of traffic. We all are putting our efforts to get better ranking in Google SERP, but how many of you thought about getting ranked on Google images? It gives you a lot of visitors, and sometimes it is much more in comparison to the one that you are getting from search results.

 

Sounds interesting, isn’t it? Now you might be thinking you need to do a lot for the SEO of your images, but you will be glad to know that you don’t have to do something out of the box to increase the visibility of your images in the search engine(s). Investing just a few minutes is enough.

https://6smarketers.com/

 

                             First of all, you should know that there are multiple things that you need to consider to get better ranking for instance image size, image type, renaming images with right keywords, etc. but here we will talk about the most crucial factor which is Alt text.

So What is Alt Text?

Alt Text also called “alt descriptions” and “alt tags.” It is a written copy that shows in place of an image when it fails to load on a webpage. It represents the nature and contents of the image to the web viewers. Alt tags help to describe the image to screen reading tools like Serotek System Access to visually impaired readers. It also helps the search engines to understand the image better.

Alt Tag Location

Image tag contains the alt text:

<imgsrc=”image.jpg”

alt=”samsung_galaxy_s8″ />.

Search engines are not able to read images uploaded by the user. This is why it becomes very important to add and optimize images for better crawling. It helps in improving your image visibility as search images bots understand the optimized images better for a query. 

 

How to optimize your image?

If you are using CMS like WordPress, then adding alt tags to images is pretty easy. All you need to do is go to WordPress Dashboard>All Post> Click on the Post that contains the image(s) you want to update > Click on the image and then pencil icon> Fill the Alternative Text with your alt tag or keyword and hit the Update button. That’s it you are done!

Importance of Alt Tags in Digital Marketing

Image SEO is one of the most underrated tactics, but people who are aware of it are fetching a good amount of traffic from the search engine(s). There are cases when the website is getting thousands of traffic just because any of its images are getting ranked. Apart from that know the fact that getting rank on Google Images has nothing to do with your ranking on Google SERP. You can rank for your images from the first day as soon it is indexed by the search engine(s). This is the reason why digital marketers are taking image SEO seriously and invest a pretty good time in defining alt tags.

Conclusion

Be it a product website or a service website, digital marketers give immense importance to image optimization. When you do SEO of images, you should always include your important keywords. Adding alt tags can improve the reach of your image and give you a lot more visitors and engagement.  If you want significant google images rankings, start optimizing your images today. 

 

If you need any assistance, you can further Get in Touch with us or get FREE WEBSITE AUDIT.

 

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Know These 6 Techniques to Get Quality Backlinks !!!

Links are the heartbeat of SEO. Links get you the right traffic to your website. Thousands of companies these days are running behind Search Engine Optimization for long term engagement and visitors. Link Building is one of the most crucial elements of SEO. Many people believe that Link Building is tough, but it is no rocket science and can be done easily once you know the right techniques.

But before starting with techniques, let’s begin with “What are backlinks?” Backlinks are the incoming or inbound links to the entire website or web page. It helps in improving page or domain authority and hence better SERP results.

In this article, we will discuss the best seven techniques to get quality backlinks:

  1.   Guest Posting
  2.   Infographics
  3.   Competitors Backlinks
  4.   Document and PPT submission
  5.   Improve Content Formats
  6.   Social Media Sharing

Let’s understand them in detail:

Guest Posting:

It is one of the oldest and the best ways of getting quality backlinks. One should always choose a website that has higher page authority and domain authority for guest blogging or posting. The backlinks made on more top PA/DA websites are of high authority and helps you get a relevant audience for your website.

Famous bloggers suggest using “Large size content with right anchor text and lots of information for guest posting,” as it may improve the probabilities of the post to be seen and linked by others on their pages. Guest posting is a must strategy for Link Building.

Infographics:

Infographics are gaining immense importance in the world of link building. Infographics attract a large number of visitors to your website and are one of the most effective ways of getting a quality backlink.

I came across this beautiful post by Venngage which is not only a great example of infographic but also shares four steps to create an infographic.

 

       Competitor analysis is a critical factor for any digital success. One should always know who are the key competitors in the niche, market or industry they are about to compete. Various tools provide a detailed report of your competitor’s backlinks and activities.

Competitor’s analysis answers various questions like:

  • How many links have to be made?
  • What should be the word count of your post?
  • Which sites are gaining most traffic?
  • How many images are used per post?
  • What are the title and descriptions?

And many more such questions. Get the links of your competitors and produce more and better than them. You can start ranking fast with this strategy.

Document and PPT Submission

Another great technique to get quality links for your website is PPT submission and document sharing websites. Companies these days offer ebooks and free guides to its users. These Ebooks and other useful information documents if submitted to document and PDF sharing websites can help you get quality Backlinks.

There are various PPT submission websites like Slideshare, where you can submit your content and get a good number of visitors and engagement for your website.

       

Improve Content Formats

Content Marketing is getting huge and has gained a lot of importance. You need content for anything and everything these days. It is imperative to plan and work on your content strategically.

However, planning content for Backlinks might be a bit different. It has been noticed that content formats like, “Infographics, Listicles, Videos, How to post and Why posts” are doing wonders to your SERP rankings. Improving content formats can get you a good number of backlinks.

Social Media Sharing

Social Media and Public Relations are becoming very impactful these days. Be it Twitter, LinkedIn or Facebook; one can get good quality backlinks for their website. It is vital to plan your content appropriately as per the requirement of your platform and be consistent.

Infographics, videos, small posts work well on social media. Commenting can also help you get a good backlink for your website. So include, social media sharing in your backlink strategy.

 

Conclusion

Article marketing, social bookmarking sites, social networking sites and Blog commenting are some of the renowned techniques to get quality backlinks for your websites. Make an appropriate plan with the right frequency to get quality backlinks for your website. Still in doubt? Contact Us.

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5 Ways To Increase Your Website Traffic !!

Nowadays, there are millions of websites available on the internet, competing for more traffic and visitors. Out of them, only a few sites outrank and master the Google rankings. Many people have a myth that only search engine optimization activities can help them with more visitors. But it is wrong.

Struggling to get more traffic and engagement to your website?

Tried every single method and still not getting results?

If yes, the problem is enormous as it can affect your business severely.

 

Today, I will be sharing 5 ways to increase your website traffic fast:

  1. Optimize your existing content
  2. Focus on quality, not quantity
  3. Social Media is the key
  4. Steal your competitor’s traffic
  5. Don’t ignore QA websites

Let’s discuss them in detail.

 

  • Optimize your existing content

 

Before heading to any other technique for increasing the website traffic, it is imperative to optimize the existing content. Various tools can give you complete insight into your domain. You can very easily find what the keywords on which you rank are, what are your top pages, How many visitors per day/month, page views, traffic sources, average time on the site, etc.

Once you keenly check what is working for you and whatnot, you can easily decide how to move ahead. So optimizing your content with the right keywords, working on broken links, improving meta tags, header tags, alt tags, etc. can help a lot.

 

  • Focus on quality, not quantity

 

It is one of the best ways to get traffic. Plan your SEO strategically. Instead of running behind the numbers focus on the quality of backlinks. Be it guest posting, social bookmarking, image submission, or any other backlinking platform; your prime concern should be picking up a high PA/DA website and making a quality backlink for your portal.

Quantity is substantial but not at the stake of quality backlinks. Make a defined SEO plan which should include your on-page SEO strategies and off-page SEO strategies. It is beneficial to increase web traffic.

 

  • Social Media is the key.

 

It is essential to be present everywhere on the web. It helps in improving your brand awareness and brand reputation. Optimize and share content in the best ways across all social media platforms. Create curated content and post it at the right time of the day.

It is vital to add the Follow and sharing buttons. Take more reviews on your social platforms; don’t be spammy and post too much. Many renowned companies and marketers are making use of social media platforms according to their type and size of business to get more and more traffic on websites.

 

  • Steal your competitor’s traffic

 

Do a detailed analysis of your competitors’ traffic source and plan better than them. This can help you increase your traffic. There are various tools like a Similar Web that will help you to know the SEO details of your competitors.

Once you know, the format of their posting, the number of backlinks they make per day, the length of their blog posts, their traffic sources and various other significant details, you will have a goldmine. You just have to be a step ahead of them and perform better than them.

 

  • Don’t ignore QA websites.

 

‘Customers are kings.’ Question-Answer platforms are the best ways to interact with your potential customers. Through QA forums, good interpersonal relations can be built.  There are various QA websites like answer.com, Quora.com, etc. that has made it much more manageable.

People feel contented when companies fill their informational needs, and QA websites are the best place for them. You can even frame long answers with appropriate keywords; it helps in improving your Google rankings. QA is one of the most effective ways to increase your website traffic.

So, these were the five best ways to increase traffic for your website. There are various other tactics, too for the engagement of your audience. But, these five works the best. If you are still not sure about how to move ahead for improved traffic, get in touch!

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How To Write Meta Tags In SEO

Meta Tags are one of the most important aspects of search engine optimization. No matter how attractive a website you make, if it is not optimized properly with the right keywords, it can be severely affected. Every Digital marketing practitioner pays huge attention to improve meta tags of all the important web pages.

Meta tags are vital to improve your SEO rankings and get good SERP results. It helps you achieve your end goals like more visitors, engagement, actions, and profits. Many of you might be thinking it is so technical and tough to update meta tags, but it is not. You don’t have to be a programmer or IT developer for that. Just follow some simple steps mentioned below, and it is done.

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But before that let us understand,

“ What are Meta Tags?”

Meta tags are snippets of text that tell the search engines about the content present on the webpage through short and keyword word optimized descriptions. Meta tags are implemented on web pages that you want to get indexed by the search engine(s) like Google. There are various elements in Meta Tags. You should have unique and keyword-optimized content for these Meta Tags:

 

  • Title Tags :

 

These tags are present on the top of your browser. They play a crucial role in the site optimization process. The right set of keywords should be used for Title tags. Search engines refer them as the ‘title of your page’ and include them in their site listings.

 

  • Description Tags

 

These tags give a short description of your entire web page. It should not be too spammy or big and should contain all the relevant information in a short and precise way.

 

  • Keyword Tags

 

These tags do not hold much relevance these days as many search engines have removed this option. However, if you have, you should definitely consider it. Under this, you include the most relevant keywords of your webpage. It is imperative to choose keywords from a user perspective.

 

  • Robot Attribute

 

These attributes are fundamental as they help in telling search engine(s) what is to be done with your webpages. You have to decide index/noindex and follow/no follow for your webpages.

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These tags if set and optimized right, can do wonders to your SERP rankings.

How to add meta tags to your website?

Meta tags are the prime thing when it comes to search engine optimization (SEO). Meta tags are not viewable on the webpage but hidden in the <head> section. In today’s SEO, only title and description tags are given more importance.

Adding a meta tag to the website is very easy. All you need to do is edit the <head> section. Your meta code looks something like below example:

<head>

<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″>

<title>Add Your Meta Title Here</title>

<meta name=”description” content=“Add Your Meta Description Here.”>

<meta name=”keywords” content=“Add Your Keywords Here. Separated by Commas. i.e. SEO, Webpage, Technology, WordPress“>

</head>

When HTML page is created, the http-equiv code is automatically added. So you need to add the further code. Change the bold content as per your web page content. You can skip the meta keywords as they don’t add any value.

If you are using WordPress, then you can change the meta without much effort. You can add a meta title and description by using installing plugins like Yoast SEO.

This way, you can easily do Meta Tags SEO for your website.

Importance of Meta Tags:

If you are planning on having an impactful and strategic SEO plan, you should consider Meta Tags. These tags are essential for:

  • Improving brand reputation.
  • Better Google and SERP rankings.
  • Impacting Click through rates positively.
  • Instructing the web crawlers and bots.
  • Better Google image and voice searches.

So these were some of the tips for Meta Tags SEO. If you are still facing problems in SEO, Contact Us. We are always ready to help. 

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Why Digital Agencies Play A Vital Role For Business Growth?

Digital marketing is growing and changing every passing day. It is going to be huge in the next few years. Everything is turning digital. Be it purchasing clothes, food, cars or anything, you can get it on your doorstep in just a day. All the major brands are taking a colossal jump in their growth and profits due to their unique digital strategy.

But where do they get this strategy?

An experienced and creative digital agency.

Yes, digital agencies are playing a massive role in the company’s business growth. And, when I say digital agency it doesn’t only means a website development company offering digital marketing services. But a result-driven and creative digital marketing agency, that provides strategic and unique end to end digital solutions for your company. Digital marketing companies decide the flow of work across your online platform and improve the quality of products/services with augmented engagement.

In this article, I will be discussing why digital agencies play a vital role in your business growth. Some of the reasons are:

  1. Market Research with new perspectives
  2. To cut costs
  3. Better online presence
  4. To get new blood to your business
  5. Quick monitoring and measurable results.
  6. To make a real connection with your audience
  7. For lead generation

This is why it is imperative to outsource your work to the right digital agency for work. Now, let’s discuss them in detail.

 

  • Market Research with new perspectives

 

Digital agencies are client-centric these days and have a great understanding of your brand and your products/services. They add new insights into your market knowledge with the help of their in-depth data analysis approach. Creative digital marketing agencies have an art of storytelling that helps you in connecting with your audience. 

 

  • To cut costs

 

Traditional methods of marketing are very costly as compared to modern digital marketing methods. Digital agencies are very promising, and they can cut your company costs to a great extent. They find out the loopholes in the process and rectify them with the best digital marketing strategies. 

To explain this better, let us take an example of the National Institute of Medical Science, a long term client of 6S Marketers, a creative digital marketing agency Bangalore. NIMS was facing a considerable fall in its returns as compared to investments. The budget was bifurcated as described below before hiring a digital:

6S Marketers that provide complete digital marketing services did detailed market research on NIMS and found unnecessary cost was involved for the admission of students. They came up with the best digital started strategies, after which the figures were: 

This is the power of Digital Agencies. Since the campaign launch, they did not only cut costs but also skyrocketed profits with more number of admission. This is why digital marketing agencies help in business growth.

This is the power of Digital Agencies. Since the campaign launch, they did not only cut costs but also skyrocketed profits with more number of admission. This is why digital marketing agencies help in business growth.

 

  • Better online presence

 

Nowadays, companies are too involved in the fulfillment of their tasks that they forget to represent their brand culture and focus on online reputation management. This is the time when digital marketing agencies hops in to take off your headache. They come with new ideas and maintain good public relations on social media and question-answer platforms.

 

  • To get new blood to your business.

 

It is essential to fill your organization with newness and expertise. The people of your organization should focus on what they can do best. This is why digital marketing companies exist. They expertise in their work, stay relevant to your industry and provide you a detailed report without any chaos. They have creative digital solutions for your branding. They give voice to your goals.

 

  • Quick monitoring and measurable results.

 

Digital marketers have tools to monitor and review your work every day. They not only promise but deliver a measurable result. They have a defined reporting structure. Digital marketing agencies know what is working for your business and whatnot. They come up with the best solutions, and that is why it is essential to hire digital agencies for your business growth.

 

  • To make a real connection with your audience.

 

Conveying brand message correctly is very important. Digital marketing agencies with the right blend of content and storytelling make a real connection with your audience. Answering their queries on time, taking reviews from them, etc. can help companies gain customer loyalty. Digital agencies make use of emotional and informational approaches to get to their audience.

 

  • For lead generation

 

‘Google is the King.’ and digital marketing agencies help you rule this king. They come with campaigns that can generate a massive number of leads. Digital marketing companies help in better SERP results and Google ranking, which in turn improves the visits and engagements on your website. More leads help your business to grow and expand faster. 

These are some of the reasons why your companies need digital marketing agencies to improve their business growth. Looking for a digital marketing agency for augmented growth and improved results. Get in touch!

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