Often when we prepare a marketing campaign, we still worry about the kind of marketing that our intended people would be able to read. What we already don’t know is that our content strategies are unknowingly focused on producing material for various periods of the buyer’s path. The goal of any information marketing campaign will be to drive the opportunity down deep the business enclosure, eventually turning the potential into a guide and a leading into sales. Your customers can come together like a daily basis, followed by Marketing Qualified Leads (MQL), then Sales Qualified Leads (SQLs), and eventually, actual revenue. All contents should be generated for TOFU, MOFU, and BOFU Phases i.e. top of funnel, middle of funnel and bottom of the funnel.
What is TOFU content?
TOFU content means maximizing brand reputation customer interaction through a high number of leads that are not acquainted through your business. For TOFU, there is indeed a concentration on offering content which does not compel consumers to make decisions, but rather on presenting information that answers either desire, an issue or a query. Examples of content used at this point are blogs, white papers and eBooks.
What is MOFU content?
The contents of MOFU reflect the closing moments of the purchaser’s journey. During that point of the pipeline, advertisers will lead potential buyers to articles that promote the product which would use marketing styles such as case studies, sales videos, live presentation webinars which presentations. “To reinforce the decision that was or has not been taken, [MOFU] knowledge is required,” Wood said.
What is BOFU content?
The contents of BOFU reflect the final moments of the purchaser’s journey. At this point in the pipeline, advertisers will lead potential buyers to material that promotes the products which can use product styles such as research articles, sales videos, live presentation webinars which consultations. “[BOFU] knowledge must be the basis for decision-making,” he says.
Buyer driven content strategy
There is no material policy in the gap. Achievement with the approach and material services relies on the requirements of clients for these tools. They’re just going to go for it and work with it while they think it’s going to be helpful to everyone. It is therefore critical that users adopt a competitive, buyer-centric approach to the articles. Don’t build material to do this.
Top of the funnel content
This would be the level of consciousness. Now is the moment that the target customers are at the testing level. They are faced with a specific challenge and are looking for details about the challenge and its answer. Individuals are sifting via loads of information on the web; a substantial portion of the knowledge is generated by the rivals.
Middle of the funnel content
This would be the phase of evaluation of the purchaser’s path in which your “knowledge” assets have begun to work for you.
If the website draws 100 users, there is a risk that only 2 tourists can turn to leads. Although this number has its own pre-conditions. The transfer can only take place if guests see your products/services as the perfect solution to the dilemma they face or suit the needs of their clients.