Case Study National Institute of Medical Science (Online & Offline Marketing)

Insight:

Nims University has emerged as the largest and best self-financed university in North-India. Structured at par with the composite model universities of the leading nations of the world, the Nims University has been legendary in quality teaching and action-oriented research in all disciplines. Adjacent to the Aravali ranges and located in the outskirts of the pink city of India, the University has been listed in the top ten medical universities in India.

It is heading towards a leading center of education in health sciences to human sciences, technical training to advanced engineering, personnel management to corporate management, creative literature to innovative multimedia, art, and architecture.

Nims University is a great platform for students from across the globe who are aspiring to become future leaders. With impeccable academic results, it draws its faculties Indian and international institute with big name and works like IIT’s, IIT’s and NIT’s.

Objective:

Due to negative publicity in the media in 2014, the number of admissions fell drastically from Approx 2000 per year to 300 per year in 2015 and kept fluctuating year after year. NIMS had their in-house marketing team, which was not able to increase the admission count. The problem was getting critical with the passing years as it was not only affecting universities name but also number of admissions

Both offline and online marketing budget was more than 4 Crore, but the ROI was very low. Ad campaigns, both online and offline, were not performing well. In online campaigns, CPC was very high, and ad quality score was very low. Consultant fee was as high as 50k/admission. The cost bar of the company was on the higher side and the returns were getting low. Company was facing various challenges in terms of marketing resource allocation as well the decreasing rate of students.

The budget was bifurcated as described below:

Year 2017

Services	Budget
Paper ads	1 Cr
Digital media	20 Lakhs
Consultant charges	50k/ Student
Banners and Hoarding	20 Lakhs
Admission Count	500 Approx

Challenges:

Our team did a detailed research and tried to analyse the loopholes in the process. We tried to work on the problems before putting our entire focus on the working areas. These were some of the major challenges:

• First thing that we found out was that all the ad campaigns were not functioning well.
• Leads which they were getting was not of good quality therefore conversion rate was also poor.
•  Limited reach and poorly managed campaigns were also a cause of concern.
• We also realised that when someone enquired about NIMS university using search engines, they used to get negative links in the top results which was also a cause of concern since negative image prevented students from taking admission.

All these factors created a bad image in the minds of students which even lead to spread of word of mouth. Next step was to strategise and work on the improvement process.

Strategies:

A team of marketing professionals worked on the strategic goals that will improve the overall traffic and admissions.

1. First Step was to restructure whole ad campaign. Idea was clear since the existing campaign was not in good shape and there was no scope for improvement, we created new campaign and kept them in structured and organised manner. We created new landing pages, Fresh ad copies were written and overall quality score was improved to make ads more relevant.
2. Earlier quality of leads was poor, so we restructured the landing page. To improve lead quality we made phone number and OTP verification compulsory. It improved the leads quality and those who were really interested in taking admission filled the form.
3. Earlier in Facebook campaign the target audience was not set, Neither the age group was defined. We divided facebook campaign in two different groups: one targeting students of 16-24 and the other one targeting the parents age 35-55.
4. Budget for offline marketing, which was not yielding any results, was reduced and more focus was given on online promotion. Earlier most of the budget was spent on paper ads, Banners & Hoarding and consultant charges that was reduced to a great extent.
5. Due to the negative links on google, NIMS was going down in terms of reputation so we took requisite measures to remove those links. We focused on branding and reputation management using all channels(Social Media, Search Engine, Content Marketing as well as offline channels like hoarding Educational Fairs etc)

Tools Used:

• Facebook
• Google Keywords Planner
• Google Adwords
• Google Analytics
• Google Webmaster

Services Used:

• Content and Creatives
• Conversion optimisation
• Content Marketing
• Reputation Management

Results (We Delivered):

Year 2018

Services	Budget
Paper ads	0
Digital media	28 Lakhs
Consultant charges	0
Offline Banners and Hoarding + Edu Fairs	15 Lakhs
Admission Count	1700 Approx

Since campaign launch, we did not only cut costs, but also skyrocketed profits.

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WheelStreet Case Study (SEO)

Insight:

Wheelstreet is India’s largest bike rental company, aiming to make bike renting a hassle free business. Wheelstreet is well established in 150+ cities and is on an expansion mode. Wheelstreet holds 40% of the market share and is the biggest player in bike renting space in India with a vision of becoming the pioneer of the market.

Wheelstreet has 1000+ vendors and has successfully achieved 100,000+ happy riders. Amazing, Isn’t it? It operates across the global and provides millions of people opportunities to explore the world. Wheelstreet is operating in more than 15 countries now. Wheelstreet team is driven young, enthusiastic and passionate individuals who believe “ Team work makes the dream work.”

Objective:

Wheelstreet had two main objectives:

•  To generate more relevant traffic
• To generate more bookings and more revenue.

We assessed monthly traffic was already good but number of conversion was not very good. The Google SERP rankings in most of the cities was also going down.

Challenges:

Our team recognised that though the traffic is good but we are not ranking for most of the relevant keywords across all the cities and traffic that we are getting is majorly attracted by the blog itself. There was a dire need to mould and redirect the traffic to the main city pages so that the conversion rate could be improved.

Strategies:

1. After detailed research we found out that  navigation on the website was not user friendly and steps involved from entering website to final booking are way too much. So, the first action that we took was either elimination of unnecessary steps or merging them with the other steps.

2. To improve ranking we took a deep dive and shifted our focus towards the top competitors. We found out that the existing content on the website is not of good quality and does not include relevant LSI keywords, Headers and tags. We also found out that the interlinking structure of the website is poor which resulted in poor user experience. The existing content was stuffed with unnecessary keywords which was prone to attract google penalty. Therefore the first thing that we did was changed almost all the content of the website.

3. Earlier rent displayed on the Bike page was based on rent per day system.  Even though it was less than the competitors but it seemed higher as the competitors used rent per hour method. So we changed pricing model of wheelstreet to hourly basis.

4. Search appearance of Wheelstreet on the google was not appealing enough to  make people click on the link. Therefore we changed the meta title and description and made them catchy. It helped us to achieve a good CTR.

5. We know that more than 90% of people in India browse internet through their mobile device. Therefore we used AMP (Accelerated Mobile Pages), designed specially for mobiles. AMP have faster speed and take less time to load and consume less internet data of users. Bringing AMP on board was a win win situation and it helped in increasing Avg CTR from 7.2% to 8.9%

Tools Used:

• Google Trends
• Google Keywords Planner
• LSI Graphs
• Google Analytics
• Google Webmaster
• Google AMP validator

Services Used:

• Content and Creatives
• Conversion optimisation
• Search Engine Optimization
• Content Optimization

Results:

With collated efforts from both sides we were able to achieve 130% Organic conversion growth, 106% growth in revenue and 120% growth in transaction in Six months.

Website URL	Keywords	Position
https://www.wheelstreet.com/bike-on-rent-in-delhi	bike on rent in delhi	1
https://www.wheelstreet.com/bike-on-rent-in-mumbai	bike on rent in mumbai	1
https://www.wheelstreet.com/bike-on-rent-in-kolkata	bike on rent in Kolkata	1
https://www.wheelstreet.com/bike-on-rent-in-chandigarh	Bike on Rent in Chandigarh	1
https://www.wheelstreet.com/bike-on-rent-in-chennai	bike on rent in chennai	1

This is how we helped Wheelstreet augment its Traffic and Profits using Search Engine Optimisation (SEO). Get in Touch for free website audit and improved results.

Insight:

Totoyo Info is one of the most renowned sites to play sports and games online. It is one of the best toto sites in Korea due to its with 100% playground safety and verified users.

Totoyo is backed by a strong and dedicated team that expertise in handling different sports. It creates a safe and secure betting environment for its users.

With the changing era, many private companies are paving their way to online games and sports too. Totoyo Info has a unique verification team that gives detailed attention to the process of registration of all the Toto sites and sports activities. It has various players and companies registered for a variety of games that Totoyo offers.

 

Objective:

Totoyo had two primary purposes:

•  To generate more relevant traffic
• To have impactful SERP results.
• To get positional rankings on Google.

We assessed monthly traffic was not up to the mark as the competition was very high. The Google SERP rankings were also going down.

Challenges:

A major problem that our team faced was language. Since it was a Korean website, it was very challenging to cope up with the different demands of our clients. Getting quality websites for links was a significant hindrance. The second major challenge that we recognized was competition. The competition was really high and not only within the industry but also platforms. There were high ranking competitors for different keywords that we had to target. There was a dire need to mold and redirect the traffic to the main web pages so that the conversion rate could be improved. We focussed on making coming up with strategies that can improve the positional rankings of Totoyo.

Strategies:

1. After detailed research, we found out that the On-page and Off-Page SEO structure of the website was fragile, and competitors had more optimized and trusted sites.
2. To improve ranking, we took a deep dive and shifted our focus towards the top competitors. We found out that the existing content on the website is not of good quality and does not include relevant LSI keywords, Headers, and tags. We also found out that the interlinking structure of the site is poor, which resulted in poor user experience. Therefore the first thing that we did was changed almost all the content of the website.
3. Search appearance of Totoyo on the google was not appealing enough to make people click on the link. Therefore we changed the meta title and description and made them catchy. It helped us to achieve a good CTR.
4. Backlinking and Off-page strategy were feeble. Hence, we improved it through quality link submissions, directory submissions, QA forums, commenting, and image optimization.

Tools Used:

• Google Trends
• Google Keywords Planner
• LSI Graphs
• Google Analytics
• Google Webmaster
• Google AMP validator

Services Used:

• Content and Creatives
• Search Engine Optimization
• Content Optimization

Results: 

Despite having fierce competition in the online gaming industry, we were able to achieve a growth rate of …… The positional ranking of Totoyo improved by …..

The 6S team found that there were not only highly optimised existing websites but new websites launching up in the gaming industry every day. But, the 6S team experts above all the adversities improved ranking with incredible efforts and quality link building.

Nowadays, there are millions of websites available on the internet, competing for more traffic and visitors. Out of them, only a few sites outrank and master the Google rankings. Many people have a myth that only search engine optimization activities can help them with more visitors. But it is wrong.

Struggling to get more traffic and engagement to your website?

Tried every single method and still not getting results?

If yes, the problem is enormous as it can affect your business severely.

 

Today, I will be sharing 5 ways to increase your website traffic fast:

1. Optimize your existing content
2. Focus on quality, not quantity
3. Social Media is the key
4. Steal your competitor’s traffic
5. Don’t ignore QA websites

Let’s discuss them in detail.

 

• Optimize your existing content

 

Before heading to any other technique for increasing the website traffic, it is imperative to optimize the existing content. Various tools can give you complete insight into your domain. You can very easily find what the keywords on which you rank are, what are your top pages, How many visitors per day/month, page views, traffic sources, average time on the site, etc.

Once you keenly check what is working for you and whatnot, you can easily decide how to move ahead. So optimizing your content with the right keywords, working on broken links, improving meta tags, header tags, alt tags, etc. can help a lot.

 

• Focus on quality, not quantity

 

It is one of the best ways to get traffic. Plan your SEO strategically. Instead of running behind the numbers focus on the quality of backlinks. Be it guest posting, social bookmarking, image submission, or any other backlinking platform; your prime concern should be picking up a high PA/DA website and making a quality backlink for your portal.

Quantity is substantial but not at the stake of quality backlinks. Make a defined SEO plan which should include your on-page SEO strategies and off-page SEO strategies. It is beneficial to increase web traffic.

 

• Social Media is the key.

 

It is essential to be present everywhere on the web. It helps in improving your brand awareness and brand reputation. Optimize and share content in the best ways across all social media platforms. Create curated content and post it at the right time of the day.

It is vital to add the Follow and sharing buttons. Take more reviews on your social platforms; don’t be spammy and post too much. Many renowned companies and marketers are making use of social media platforms according to their type and size of business to get more and more traffic on websites.

 

• Steal your competitor’s traffic

 

Do a detailed analysis of your competitors’ traffic source and plan better than them. This can help you increase your traffic. There are various tools like a Similar Web that will help you to know the SEO details of your competitors.

Once you know, the format of their posting, the number of backlinks they make per day, the length of their blog posts, their traffic sources and various other significant details, you will have a goldmine. You just have to be a step ahead of them and perform better than them.

 

• Don’t ignore QA websites.

 

‘Customers are kings.’ Question-Answer platforms are the best ways to interact with your potential customers. Through QA forums, good interpersonal relations can be built.  There are various QA websites like answer.com, Quora.com, etc. that has made it much more manageable.

People feel contented when companies fill their informational needs, and QA websites are the best place for them. You can even frame long answers with appropriate keywords; it helps in improving your Google rankings. QA is one of the most effective ways to increase your website traffic.

So, these were the five best ways to increase traffic for your website. There are various other tactics, too for the engagement of your audience. But, these five works the best. If you are still not sure about how to move ahead for improved traffic, get in touch!

Digital marketing is growing and changing every passing day. It is going to be huge in the next few years. Everything is turning digital. Be it purchasing clothes, food, cars or anything, you can get it on your doorstep in just a day. All the major brands are taking a colossal jump in their growth and profits due to their unique digital strategy.

But where do they get this strategy?

An experienced and creative digital agency.

Yes, digital agencies are playing a massive role in the company’s business growth. And, when I say digital agency it doesn’t only means a website development company offering digital marketing services. But a result-driven and creative digital marketing agency, that provides strategic and unique end to end digital solutions for your company. Digital marketing companies decide the flow of work across your online platform and improve the quality of products/services with augmented engagement.

In this article, I will be discussing why digital agencies play a vital role in your business growth. Some of the reasons are:

1. Market Research with new perspectives
2. To cut costs
3. Better online presence
4. To get new blood to your business
5. Quick monitoring and measurable results.
6. To make a real connection with your audience
7. For lead generation

This is why it is imperative to outsource your work to the right digital agency for work. Now, let’s discuss them in detail.

 

• Market Research with new perspectives

 

Digital agencies are client-centric these days and have a great understanding of your brand and your products/services. They add new insights into your market knowledge with the help of their in-depth data analysis approach. Creative digital marketing agencies have an art of storytelling that helps you in connecting with your audience. 

 

• To cut costs

 

Traditional methods of marketing are very costly as compared to modern digital marketing methods. Digital agencies are very promising, and they can cut your company costs to a great extent. They find out the loopholes in the process and rectify them with the best digital marketing strategies. 

To explain this better, let us take an example of the National Institute of Medical Science, a long term client of 6S Marketers, a creative digital marketing agency Bangalore. NIMS was facing a considerable fall in its returns as compared to investments. The budget was bifurcated as described below before hiring a digital:

6S Marketers that provide complete digital marketing services did detailed market research on NIMS and found unnecessary cost was involved for the admission of students. They came up with the best digital started strategies, after which the figures were: 

This is the power of Digital Agencies. Since the campaign launch, they did not only cut costs but also skyrocketed profits with more number of admission. This is why digital marketing agencies help in business growth.

This is the power of Digital Agencies. Since the campaign launch, they did not only cut costs but also skyrocketed profits with more number of admission. This is why digital marketing agencies help in business growth.

 

• Better online presence

 

Nowadays, companies are too involved in the fulfillment of their tasks that they forget to represent their brand culture and focus on online reputation management. This is the time when digital marketing agencies hops in to take off your headache. They come with new ideas and maintain good public relations on social media and question-answer platforms.

 

• To get new blood to your business.

 

It is essential to fill your organization with newness and expertise. The people of your organization should focus on what they can do best. This is why digital marketing companies exist. They expertise in their work, stay relevant to your industry and provide you a detailed report without any chaos. They have creative digital solutions for your branding. They give voice to your goals.

 

• Quick monitoring and measurable results.

 

Digital marketers have tools to monitor and review your work every day. They not only promise but deliver a measurable result. They have a defined reporting structure. Digital marketing agencies know what is working for your business and whatnot. They come up with the best solutions, and that is why it is essential to hire digital agencies for your business growth.

 

• To make a real connection with your audience.

 

Conveying brand message correctly is very important. Digital marketing agencies with the right blend of content and storytelling make a real connection with your audience. Answering their queries on time, taking reviews from them, etc. can help companies gain customer loyalty. Digital agencies make use of emotional and informational approaches to get to their audience.

 

• For lead generation

 

‘Google is the King.’ and digital marketing agencies help you rule this king. They come with campaigns that can generate a massive number of leads. Digital marketing companies help in better SERP results and Google ranking, which in turn improves the visits and engagements on your website. More leads help your business to grow and expand faster. 

These are some of the reasons why your companies need digital marketing agencies to improve their business growth. Looking for a digital marketing agency for augmented growth and improved results. Get in touch!

To find the answer to this question, many of you used  Google. This is the power of Google!

According to Wikipedia, Google is the most used search engine on the world wide web across all platforms, with approx 92.62 market share. It handles more than 5.4 billion searches each day. A big number. Right?

Many users love it because it gives the most relevant and specific results for its queries. It is very easy to understand and use. Google’s prioritized user-experienced and came up with the most friendly user-interface. Google even gave clear instructions to marketers through its continuous update for better results. Page Quality, number of links, content originality, spamming, etc are some of the factors that gained huge attention in the eyes of the company.

This graph by Sparktoro below will show you the real scope of Google:

According to a report by geek.com, Bill Gates said: “[They] kicked our butts.” He stated this while speaking at the World Economic Forum, specifically referring to how Google.com’s Open Source roots have completely surpassed all of Microsoft’s attempts to insinuate itself into the Internet search engine business.

Here are some of the reasons as to why Google is the Global Leader in terms of search engines:

 

• Voice Search

 

Google has created an open market for a wider audience with the help of its Voice Search. You can ask ‘Alexa’ to play your favorite song or Google Assistant to send your text message. It has made the use of search much easier for a larger target audience.

 

• Maps

 

With just a click of a button, you can now know where to go, how to go and when will you reach. It has helped not only helped people but businesses like Uber and Ola, to flourish. Traveling was never so easy. It has attracted a lot of users and audiences. Businesses these days register themselves on Google to share the required details and improve visibility. 

 

• Video Search

 

Google-owned video search engine, YouTube is competing the television market so tough. There are millions of viewers as well as creators on YouTube across the world. People spend hours scrolling videos about books, life, entertainment and much more. This is what differentiates makes Google the search engine leader.

 

• Google Analytics

 

With one of the most amazing tools Google Analytics, Google has created a good name in the world. With the help of Google Analytics, users audit and analyze their websites and the reasons for its success or fall. It has made it easier for companies to evaluate and improvise their site completely from search engine purposes.

 

• Google Adwords

 

Google Adwords is one of the most fantastic tools of Google. It has made advertising and managing the advertisements so easy. Now, you don’t have to keep large heaps of money to advertise or market yourself. You can set your daily budget and manage your campaign as and when needed.

 

• Trust and Fund

 

Users have strong faith and trust in Google results. Google constantly updates and improves its algorithm to improve user experience. It has strong funding and is ever ready for its strong and innovative technological move. It is a highly used search engine across the world.

 

• Local searches

 

Whenever you search for anything like the best digital marketing agency near me, you will very quickly get the best result. This is because Google excels in providing local search results. Both startups and big brands are taking advantage of this feature not only in India but in countries like the US. Its merge with Google Maps did all the wonders for users. 

So, these are some of the reasons why Google became the leader in terms of search engines. If you want to be found on Google, we can do it for you. Get in touch.