Category: SEM

Pinterest Search Trends for fall 2020

Pinterest has published an up-to-date study on quest trends and views of what is supposed to be trendy during the fall of 2020. The research trends are recognised mainly on the grounds from which the problems are currently at a peak in the quest quantity relative to the 12-month final period. Social networking companies will use these details to help educate their activities during the rest of the season. Pinterest published a new search patterns study with information into what is supposed to be common in the fall of 2020. Search patterns are established based on which subjects are actually at a high in search frequency relative with last year.

Fall 2020 is different from earlier years, Pinterest reports, as more people are searching for a motivation in the house than outside the house. Wanting to stay inside and preventing big events is also what best scientists are advising right now, which is mirrored in Pinterest query patterns.

Gen Z Pinterest search trend

Self-love and safe havens have become the two concepts that characterise Gen Z’s quest behaviour this season, Pinterest says: The queries for the following subjects have all seen an increase in popularity:

  • Personal fitness check-in (up to 5x)
  • Careful eating (up 44%)
  • Photo session suggestions (up to 56x)
  • Zen home suggestions (up to 5x)
  • Soothing bedroom (up to 3x)
  • Design of Feng Shui bedrooms (up to 2.5x)
  • Indie space (up to 151x)
  • Decoration of the Hippie bedroom (up to 19x)

Millennial Pinterest Search Trends

Millennial generation brings home life in a very different manner from Gen Z, so according to information from Pinterest. Whereas Gen Z tends to be searching for opportunities to surround oneself with art, generations are searching for ways to keep oneself and the families active.

Over the last six months, the residence has substituted college, college and gym, and open areas have been one of the best ways to exercise social trying to distance. Millennial parents want to give priority to maintaining their family satisfied and protected while managing their children’s cognitive wellbeing & self-care activities.

Male Pinterest search trend

Pinterest will not typically illustrate search patterns directly within male millennials, but rather an interesting development has occurred. This is notable because Pinterest has traditionally been made up mainly of female members, with few to no variations in the number of younger participants. Then why do people migrate to Pinterest all of a sudden? This is what the article says:

Read More

A modern concept came in search engine: the local trust module of Google

We’re in the centre of a revolution in local ads. Google has a new type of trustworthy response that is exposed through a special and persuasive supported ad device. The marketers who engage in that same new trust layer are displayed prominently next to the gold, verification-mark badge. This classification is rapidly becoming a token of confidence for users of Google. Qualifying business people need to receive a Google badge of confidence. The true benefit of the badge, though, is the entry it gives to the Local Services Advertising (LSA). This is a nearby Google confidence kit. It’s a pay-per-call marketing supply chain component that behaves, unlike anything we’ve ever seen as a business person.

Google is so secure in the importance of those same solutions to the user which they put these on the highest point of their important search results lists. When talking to local companies, Google suggests that they should “give consumers a badge of trust.” It advises them that the badge would give their users “more courage to schedule your support.”

On in that year, only with the introduction of Google Tested for Skilled Services companies, Google has strengthened the development ambitions behind its freshly minted confidence sheet. This programme is intended for prosecutors, investment managers, realtors, photographers, event planners and tax specialists. The Google tested badge indicates that this has authenticated the context of the suppliers and backed up their specialist knowledge.

This year, mostly with the introduction of Google Monitored for Skilled Services companies, Google has hardened the development objectives behind this freshly minted confidence sheet. This programme is intended for lawyers, investment advisors, property managers, photographers, event planners and tax experts. The Google evaluated badge makes sense that it would have confirmed the background of the providers and backed up their expertise. Here we look at previous and current circumstances that illustrate Google’s groundbreaking new layer of confidence.

The past

To fully know the local trustworthy pack, it’s essential to initiate with Google My Business (GMB). Launched in 2014, GMB is a main free publicity platform for small businesses. It helps everyone to monitor their visibility through Google. It was placed also as the closest buddy of ‘business’ and a reason to store content fresh, post-sales, share high-quality images and videos and respond to the customer.

Now, user reviews have not been enough. The definition of confidence for Google’s local results has been broadened to summarise the privacy with the well-being of its rescuers via the participative setting itself. If the tale unfolds, we continue to see that Google’s attempt to inculcate fresh signs of confidence in its outcome sets involves a massive commitment and a radically different system.

The present

To apply for the prestigious Google Confirmed or Checked badge, service professionals are dependent on personal background checks to have company documents, liability evidence, professional qualifications, licences and other approvals, depending on the organization. This procedure will require weeks, sometimes months since Google relies on external parties in the recruitment process.

It’s great for a company owner to get a confidence badge from Google. Yet connecting with LSA is what makes the bell ring. Many local search advertisers unintentionally remain on the crossroads of what would be their toughest obstacle to date while dealing for Local Resources Advertising. These advertisements look and function differently from most search-based items or tactics.

Read More

How to build a basic Google Advertising verification process for the continuous optimization process of campaigns.

Standard PPC ad checking is better than you expect — so it will offer a tremendous advantage to differentiate you from the rivals.

Google has made it easy for marketers to direct their heads on text ad tests for the automatic ad technology, but for those who participate in only a quick pace of ad copy analysis in their paid search campaigns, there are still benefits.

Mike Henderson, CMO of SuretyBonds.com in his SMX Next Talk on ad monitoring on the Google advertising site, said: “Your advertisements and extensions are the only part of your account searchers see.” “You can check your PPC ad copy if you’re changing title tags, META explanations and SEO information.”

Good Performance PPC ad research

You would first need a roadmap to get going. Set the time to check — monitoring and replication every week

However, Henderson suggests beginning with the copying and editing feature in the UI with slight changes to the top-performing advertising. The explanation why Henderson prefers beginning that method is that you would be able to see that this minor improvement was the trigger that changed the outcome because if you continue from all fresh ad updates, it would be easier to say which ad is what the web interface is you can even use a Google Announcements mobile editor if you decide to operate beyond the web interface.

A basic structure for ad testing

Henderson said he and his colleagues used a system for constant, adaptive ad trials and efficiency enhancements over the five to six years.

 The first step is to look for openings by filtering the report in your promotional groups with perceptions or clicks focused on your goals, quantity and statistical significance. Avoid having low-level advertising, accompanied by checking for strong output improvements.

Your companion is labelling.  Henderson advises highly that stickers be used to mark the study and time the research begins on such ad classes. You may also use labels to monitor funnel output, Henderson says. It is also simpler to write.

No sufficient time? Use Google’s Ads variation tools.     

When you do not have time to check regularly, Henderson deals for the Advertising variety method. “For little accounts, this will be fantastic,” Henderson says.

The method helps you to run a check over many campaigns or a whole account and it provides a measure of statistical importance to remind you of the compilation of data to decide a winner.

Computer learning & knowledge of humans

You might be in time if you are unwilling to test adaptable search ads or once and it hasn’t gone well. The automated ad formats are not gone and results need to be improved.

“When they step out, you must learn the tango with innovative capabilities,” explains Henderson, in general, about responding search ads (RSAs). He states that, for example, they have seen tremendous accomplishment with pinning components of much RSAs text advertising.

Read More

Types of Digital Marketing Strategies that you should definitely consider in 2019

‘Digital Marketing’ a small word with tremendous scope.

And if you are here, you definitely understand the potential that Digital Marketing holds.

Now, before getting down to the types of Digital Marketing Strategies, it is vital to understand, ‘What is Digital Marketing?’

 

In simple words, Digital Marketing refers to the promotion of products or services using the electronic medium on online platforms.

The rate of advancement of technologies and digitalization is increasing, and companies are planning to have the best internet marketing and web promotion strategy. There are various web promotion and online promotion agencies that are running successful digital campaigns for brands to skyrocket their business growth.

Digital marketing strategies are a must for scaling up the business charts of your brand. Companies are now creating captivating digital campaigns for generating more and more business. Some of the renowned brands that achieved substantial digital success are Airbnb, Zappos, Mint, American Express, Amazon, etc. etc. etc.

Wait a second; do you have a defined digital marketing strategy for your business?

If not, check this out…

.Source: Hosting Facts

 Need more reasons to have a digital marketing framework for your success?

1. To beat the competitors that are ready to eat your market share. (Without even a burp)

2. To capture the market that is still left untouched.

3. To have the complete track record for your digital activities.

4. To have a global presence with cost-effective and quick results.

(6S Marketers and Innovation can help you with the best digital marketing services and outcomes.)

5. To connect with your audience through intimate interactions.

6. To practice flexibility by putting a stop on the effective campaigns and programs as and when needed.

So, now you know the importance of targeted digital marketing strategy for your business.

The next important thing is choosing the right type of digital marketing strategy for your business.  Every strategy has its benefits that can create a unique brand identity for your business. Make sure you read them thoroughly and take time to decide on choosing the best one for you.

The various types of Digital Marketing Strategies that you should consider in 2019 are:

Content Marketing

It is a type of marketing that is a must for every business these days. Let us consider an example to understand the concept of Content Marketing.

Whenever you have a doubt, you open the search engine and type your query.

What do you see?

A lot of content that is ready to help you with your query.

People are marketing their content all around the world to help their audience for whatever they are looking for. They create relatable content which helps in building emotional connections with their audience. There are different ways of presenting your content to the users. Some of them are videos, blogs, infographics, EBooks, case studies etc.

In simple words,

Content Source: Content Marketing Institute.

Companies like Cisco, P&G, Microsoft, etc. are making use of content marketing strategies to spread awareness about the brand. Content creation is an art. It uses a perfect blend of storytelling, originality and useful information.

Content marketing focuses on understanding who our target audience is. It is helping not only B2C companies but also B2B companies. It is used widely on social media as well as drives search engine traffic.

There is a cycle that the entire content management system follows for effective content marketing. Do you know the Content Marketing Process?

The illustrative process of content marketing explained by File Stage is:

So, don’t lose your customers by ignoring content marketing, as it one of the best types of digital marketing strategies. If ‘Digital Marketing is the king, Content Marketing is the queen.’

2. Influencer Marketing

Influencer marketing is new in town and still the talk of the town. It is an interesting social media marketing technique gaining limelight in today’s world.

In this, the brands and companies ask influencers (or social media influencers) to promote their products or services. These influential people do advertisements and attract their target audience and direct them to buy the product or service.

Influencer Marketing is very common on social platforms like Instagram, Snapchat, Facebook, etc. these days. You might have seen influencers like Amitabh Bachan and Virat Kohli influencing you to download theJust dial app or buy products from Puma. This is how influencers are capturing the target audience from the market.

The other renowned lifestyle influencer from Instagram is Jannid. She has a large number of followers, and her clientele list includes brands like Lee, Reebok, Maybelline, etc.

3. Mobile Marketing

Every time you open your mobile phone, what do you see?

A lot of messages or app notifications from companies who are promoting their products or services or provoking you to buy one..

This is the mobile marketing strategy used by these companies. Wendy Clark famously said, “If your plans don’t include mobile, your plans are not finished.”

And, I agree entirely with this. Along with food, water, and shelter, a mobile phone has become a necessity these days. All the different types of digital marketing strategies can be operated on your mobile phone. And, the number of users active on mobile phones is increasing day by day.

In simple words, when you perform any kind of marketing activities on mobile devices. It is called mobile advertising. SMS services, App based services; Location Based services are gaining immense importance. Nowadays, even internet marketing and web promotion agencies are focusing on Mobile optimized sites and apps.

What are You waiting for?

4. Search Engine Marketing

Search Engine Marketing is an essential type of digital advertising. Search engine marketing aims at ranking on the search engines like Google for generating leads, increasing website traffic or achieving the required target.

It is a paid form of advertising that makes use of a search engine for the promotion of its products or services. SEM takes place when marketer or company is ready to pay search engines like Google, a pre-decided amount to show their ads on SERP (Search engine result pages) for specific keywords.

This example will make you understand the Concept of Search Engine Marketing.

You can very well see, that companies like Amazon, Redmi have paid Google to show their results when a user type keyword “best mobile phone.” This is known as search engine marketing. However, it is done for a specified price and specified time.

If you think search engine marketing is not your thing, get in touch with the digital marketing company 6smarketers.com it will provide you end to end digital marketing services.

So, these are the various types of digital marketing strategies that you should definitely consider in 2019.

Conclusion

The marketing industry is very dynamic. With emerging concepts like artificial intelligence, big data, and machine learning, the scope of online marketing is getting wider. Various other types of digital marketing activities are crucial for your business. Every kind of strategy has its uniqueness.To run your business successfully, you should always pace up with the current digital marketing trends, tools, patterns and channels. A successful digital campaign can be run only if you use the right mix of all these types into your digital marketing. If you are not generating the targeted results, get connected to leading digital marketing company.

Read More

6 Types of Digital Platforms to Promote Your Business Online

Are you not getting sufficient traffic and sales?

Don’t worry! We are here to help you.

People these days, spend more than half of their time in front of tech platforms. Digital marketing is making its way in the life of people so quickly. Right from buying morning toothpaste to goodnight blankets, people prefer going online. Be it startups, established brands, creators, or MNC’s everyone is selling online.

To achieve your targets and strategic goals, it has become a mandate to leverage all the digital platforms efficiently. Developing a website won’t work now; one needs a result-driven and innovative digital marketing strategy to promote their business online.

These are 6 Types of Digital Platforms that will help you to promote your business online:

1.Email Marketing

What is the first thing that websites asks for when you open them?

 Source

And, when you put up your email address, you receive emails from this company regularly. What is this? This is an email marketing strategy used by companies to spread awareness about the good or service they are offering. Email marketing is going to be the next big thing in the world of internet promotion.

Email Marketing is one of the most widely used types of digital marketing strategy. It helps in building valuable relationships with your customers which can further get you traffic and conversions on your website.

Nowadays, email marketing is not only confined to buying lists and directories from companies and sending too many annoying mails. It is much more advanced and personalized approach. It was also ranked as the best digital marketing strategy in 2018.

If you subscribe to the newsletter of digital marketing training institute, you will find digital marketing pdf, digital marketing syllabus, and much more useful content on your emails every day. This is how email marketing is growing.

Here are some of the tips that you must consider while writing an email to your prospective audience:

●     Always try to personalize your email. Make sure you write like you are talking to that person.

●     Choose a picky yet straightforward subject line.

●     Make your greeting warm enough

●     Don’t keep your main content or message vague or too long.

●     Give a thankful closing.

Make sure you don’t miss out on this fantastic form of digital marketing.

2. Social Media Marketing

Anything that is happening around the world reaches you in minutes. What’s the source? Social Media!

Whether it is a person, company or brand, you can find all on social. Likes, dislikes, fans, followers are the common terms used by everyone these days. Social Media is creating a significant impact on people’s lives.

But then, what is Social Media Marketing?

Whenever people or companies make use of social media platforms to market their goods and services, it is simply known as Social Media Marketing.

Now, Why Social Media Marketing always a priority in the types of digital marketing strategy?

 Source

The next question is how social media marketing strategy is helpful for your business?

●     Improved Brand awareness

●     Larger customer base and retention

●     A cost-effective platform for promotion

●     To influence the audience to purchase

●     Better search engine rankings and conversions

So these are some of the reasons why you should adopt a social media marketing strategy to augment your business.

3. Affiliate Marketing

Have you ever noticed a tech niche YouTuber asking you to buy the tech products like earphones, charger etc. from the link provided by him/her in the Youtube section?

If yes, then you very well know what affiliate marketing is.

Also, if you click on the link provided by that youtuber and make a purchase, the marketer will pay the youtuber fixed amount or pre-decided share for the same.

In precise terms, It is a type of performance or commission based marketing where companies pay affiliates for each product or service that they have sold to their customers.

It is gaining huge recognition and has become very important to promote your business online.

4. Search Engine Optimization

Search engine optimization is an organic or unpaid type of digital marketing. Search Engine optimization is a type of organic activity that is performed to optimize the content or website in such a way that it ranks up in the search results of search engines.

Keywords play a massive role in deciding your ranking in Search engine result page. However, the keywords used in SEO deliver late results as compared to keywords that you have paid for in SEM. Various SEO tools can help you with keyword planning for your content. I came across this informative blog published by Untapped on Best SEO tools.

SEO is an integral part of a successful digital marketing strategy. Hence, it should be paid minute attention. There are various on page and off page techniques like improving HTML structure, sitemaps, forums, directory submissions, etc. in search engine optimization.  These are excellent sources for backlinking and should be implied to your website strategy.

5. Video Marketing

Video marketing is nothing but promoting your goods, services or brand using videos. A smart marketer should always include video marketing as a part of their digital marketing strategy.

Have you ever wondered what the second best search engine is?

It’s Youtube. (Google is first.)

It has an enormous amount of data. It is not only readily available but useful. It helps in SEO as well as conversions. You can easily connect to your target audience through video marketing.

Companies are making corporate videos, explainer videos, thematic video, trade show videos, how-to videos, explainer, just to help their audience with whatever they are looking for. It is an inclusive part of a content marketing strategy as well.

There are chances that video marketing will be the platform for 80% of web traffic by the end of 2019. Make sure you don’t lag behind.

6. Live Chat

Live Chat is one of the trending digital marketing strategies for your business.

Let’s understand how?

Suppose a customer visits your website to buy a product, take some service or to clarify some doubts.

What are the options for making contact with you?

1.    Visit your contact us page, search for your email address and drop you mail.

2.    Make a call and tell the relevant issues.

But do you know what the easiest way is?

Live Chat

If you have live chat option on your website, the customer will open the tab and type the need or problem. It is like a social media chat platform. The queries are resolved very quickly, and the chances of bounce rate are very less.

This is what you are looking for, right?

Communication strategy is very crucial for any business, and live chat makes it easy. No one has the patience to wait for ages for the email response or to spend money on calls.

There are various companies already using Live Chat. Before it’s too late, make sure you use live chat, an online customer service software for your business.

Final Note Now you know different types of platforms that can help you in promoting your business online. If you are still not sure how to move ahead, try our free Website analysis with just a click. It will help you to decide how to stand and move forward of your competitors. Get in Touch now!

Read More

Paid and Organic Technique in Digital Marketing

Today, Digital marketing is one of the most asked services in the world. And,  we don’t need to tell why everyone is looking to have the best digital marketing strategy for their businesses.  When someone consults for Digital marketing services, he or she will be encountered with terminology like paid and organic. So what are they?

In layman terms, paid and organic is the technique that digital marketer follows to meet client expectations. If a client wants to get quick results and ready to spend some extra money, then the digital marketer generally suggests going with paid marketing.

6S Marketers

6S Marketers

On the other hand, if the client has any long term evergreen product or service or something that lasts for years in the market, then the digital marketer recommends the organic way.

Difference Between Paid and Organic Digital Marketing

As mentioned above, paid marketing is one of the fastest ways to get desired results, but it is something that has a very high upfront cost. One of the biggest con of paid marketing is client needs to continue to spend his money regularly in order to acquire new leads. Getting leads via running ads is one of the popular methods of paid digital marketing.

Coming to organic digital marketing, then it is a kind of technique that guarantees you better credibility and trust. The only con of organic marketing is it takes a very long time to get desired results. SEO or search engine optimization is an excellent example of organic marketing.

Which One Should I Choose?

Well, it all depends on your needs. If you ask any wise digital marketer, then he will generally suggest you go with both of them. The ratio of both strategies will be different according to the nature of your business, products, or services.

Paid digital marketing gives your brand instant recognition while the organic one improves your brand credibility gradually. Once you start ranking organically, you can simply cut down the budget of paid marketing.

Conclusion

When you hire someone for Digital Marketing services, it is essential for you to choose the experienced one so that you don’t lose your hard-earned money without getting anything. As paid marketing gives quick results; you can judge anyone’s service easily, but when it comes to organic marketing, then for you it can be quite a gambling thing as

it is a long term process.

In our opinion, you need to hire someone who has a good track record or lifting brands or services, then no matter whether you are hiring an individual or company. 6S Marketers has helped various companies and startups in their digital growth. Be it SEO or SEM, we are always ready to help. Get in touch.

 

Read More

Paid and Organic Technique in Digital Marketing

Today, Digital marketing is one of the most asked services in the world. And,  we don’t need to tell why everyone is looking to have the best digital marketing strategy for their businesses.  When someone consults for Digital marketing services, he or she will be encountered with terminology like paid and organic. So what are they?

In layman terms, paid and organic is the technique that digital marketer follows to meet client expectations. If a client wants to get quick results and ready to spend some extra money, then the digital marketer generally suggests going with paid marketing.

6S Marketers

6S Marketers

On the other hand, if the client has any long term evergreen product or service or something that lasts for years in the market, then the digital marketer recommends the organic way.

Difference Between Paid and Organic Digital Marketing

As mentioned above, paid marketing is one of the fastest ways to get desired results, but it is something that has a very high upfront cost. One of the biggest con of paid marketing is client needs to continue to spend his money regularly in order to acquire new leads. Getting leads via running ads is one of the popular methods of paid digital marketing.

Coming to organic digital marketing, then it is a kind of technique that guarantees you better credibility and trust. The only con of organic marketing is it takes a very long time to get desired results. SEO or search engine optimization is an excellent example of organic marketing.

Which One Should I Choose?

Well, it all depends on your needs. If you ask any wise digital marketer, then he will generally suggest you go with both of them. The ratio of both strategies will be different according to the nature of your business, products, or services.

Paid digital marketing gives your brand instant recognition while the organic one improves your brand credibility gradually. Once you start ranking organically, you can simply cut down the budget of paid marketing.

Conclusion

When you hire someone for Digital Marketing services, it is essential for you to choose the experienced one so that you don’t lose your hard-earned money without getting anything. As paid marketing gives quick results; you can judge anyone’s service easily, but when it comes to organic marketing, then for you it can be quite a gambling thing as

it is a long term process.

In our opinion, you need to hire someone who has a good track record or lifting brands or services, then no matter whether you are hiring an individual or company. 6S Marketers has helped various companies and startups in their digital growth. Be it SEO or SEM, we are always ready to help. Get in touch.

 

Read More

6 Types of Digital Platforms to Promote Your Business Online

Are you not getting sufficient traffic and sales?

Don’t worry! We are here to help you.

People these days, spend more than half of their time in front of tech platforms. Digital marketing is making its way in the life of people so quickly. Right from buying morning toothpaste to goodnight blankets, people prefer going online. Be it startups, established brands, creators, or MNC’s everyone is selling online.

To achieve your targets and strategic goals, it has become a mandate to leverage all the digital platforms efficiently. Developing a website won’t work now; one needs a result-driven and innovative digital marketing strategy to promote their business online.

These are 6 Types of Digital Platforms that will help you to promote your business online: 

1.Email Marketing

What is the first thing that websites asks for when you open them?

 Source

And, when you put up your email address, you receive emails from this company regularly. What is this? This is an email marketing strategy used by companies to spread awareness about the good or service they are offering. Email marketing is going to be the next big thing in the world of internet promotion.

Email Marketing is one of the most widely used types of digital marketing strategy. It helps in building valuable relationships with your customers which can further get you traffic and conversions on your website.

Nowadays, email marketing is not only confined to buying lists and directories from companies and sending too many annoying mails. It is much more advanced and personalized approach. It was also ranked as the best digital marketing strategy in 2018.

If you subscribe to the newsletter of digital marketing training institute, you will find digital marketing pdf, digital marketing syllabus, and much more useful content on your emails every day. This is how email marketing is growing.

Here are some of the tips that you must consider while writing an email to your prospective audience:

●     Always try to personalize your email. Make sure you write like you are talking to that person.

●     Choose a picky yet straightforward subject line.

●     Make your greeting warm enough

●     Don’t keep your main content or message vague or too long.

●     Give a thankful closing.

Make sure you don’t miss out on this fantastic form of digital marketing.

2. Social Media Marketing

Anything that is happening around the world reaches you in minutes. What’s the source? Social Media!

Whether it is a person, company or brand, you can find all on social. Likes, dislikes, fans, followers are the common terms used by everyone these days. Social Media is creating a significant impact on people’s lives.

But then, what is Social Media Marketing?

Whenever people or companies make use of social media platforms to market their goods and services, it is simply known as Social Media Marketing.

Now, Why Social Media Marketing always a priority in the types of digital marketing strategy?

 Source

The next question is how social media marketing strategy is helpful for your business?

●     Improved Brand awareness

●     Larger customer base and retention

●     A cost-effective platform for promotion

●     To influence the audience to purchase

●     Better search engine rankings and conversions

So these are some of the reasons why you should adopt a social media marketing strategy to augment your business.

3. Affiliate Marketing

Have you ever noticed a tech niche YouTuber asking you to buy the tech products like earphones, charger etc. from the link provided by him/her in the Youtube section?

If yes, then you very well know what affiliate marketing is.

Also, if you click on the link provided by that youtuber and make a purchase, the marketer will pay the youtuber fixed amount or pre-decided share for the same.

In precise terms, It is a type of performance or commission based marketing where companies pay affiliates for each product or service that they have sold to their customers.

It is gaining huge recognition and has become very important to promote your business online.

4. Search Engine Optimization

Search engine optimization is an organic or unpaid type of digital marketing. Search Engine optimization is a type of organic activity that is performed to optimize the content or website in such a way that it ranks up in the search results of search engines.

Keywords play a massive role in deciding your ranking in Search engine result page. However, the keywords used in SEO deliver late results as compared to keywords that you have paid for in SEM. Various SEO tools can help you with keyword planning for your content. I came across this informative blog published by Untapped on Best SEO tools.

SEO is an integral part of a successful digital marketing strategy. Hence, it should be paid minute attention. There are various on page and off page techniques like improving HTML structure, sitemaps, forums, directory submissions, etc. in search engine optimization.  These are excellent sources for backlinking and should be implied to your website strategy.

5. Video Marketing

Video marketing is nothing but promoting your goods, services or brand using videos. A smart marketer should always include video marketing as a part of their digital marketing strategy.

Have you ever wondered what the second best search engine is?

It’s Youtube. (Google is first.)

It has an enormous amount of data. It is not only readily available but useful. It helps in SEO as well as conversions. You can easily connect to your target audience through video marketing.

Companies are making corporate videos, explainer videos, thematic video, trade show videos, how-to videos, explainer, just to help their audience with whatever they are looking for. It is an inclusive part of a content marketing strategy as well.

There are chances that video marketing will be the platform for 80% of web traffic by the end of 2019. Make sure you don’t lag behind.

6. Live Chat

Live Chat is one of the trending digital marketing strategies for your business.

Let’s understand how?

Suppose a customer visits your website to buy a product, take some service or to clarify some doubts.

What are the options for making contact with you?

1.    Visit your contact us page, search for your email address and drop you mail.

2.    Make a call and tell the relevant issues.

But do you know what the easiest way is?

Live Chat

If you have live chat option on your website, the customer will open the tab and type the need or problem. It is like a social media chat platform. The queries are resolved very quickly, and the chances of bounce rate are very less.

This is what you are looking for, right?

Communication strategy is very crucial for any business, and live chat makes it easy. No one has the patience to wait for ages for the email response or to spend money on calls.

There are various companies already using Live Chat. Before it’s too late, make sure you use live chat, an online customer service software for your business.

Final Note
Now you know different types of platforms that can help you in promoting your business online. If you are still not sure how to move ahead, try our free Website analysis with just a click. It will help you to decide how to stand and move forward of your competitors. Get in Touch now!

Read More

Types of Digital Marketing Strategies that you should definitely consider in 2019

‘Digital Marketing’ a small word with tremendous scope.

And if you are here, you definitely understand the potential that Digital Marketing holds.

Now, before getting down to the types of Digital Marketing Strategies, it is vital to understand, ‘What is Digital Marketing?’

In simple words, Digital Marketing refers to the promotion of products or services using the electronic medium on online platforms.

The rate of advancement of technologies and digitalization is increasing, and companies are planning to have the best internet marketing and web promotion strategy. There are various web promotion and online promotion agencies that are running successful digital campaigns for brands to skyrocket their business growth.

Digital marketing strategies are a must for scaling up the business charts of your brand. Companies are now creating captivating digital campaigns for generating more and more business. Some of the renowned brands that achieved substantial digital success are Airbnb, Zappos, Mint, American Express, Amazon, etc. etc. etc.

Wait a second; do you have a defined digital marketing strategy for your business?

If not, check this out…

.Source: Hosting Facts

 Need more reasons to have a digital marketing framework for your success?

1. To beat the competitors that are ready to eat your market share. (Without even a burp)

2. To capture the market that is still left untouched.

3. To have the complete track record for your digital activities.

4. To have a global presence with cost-effective and quick results.

(6S Marketers and Innovation can help you with the best digital marketing services and outcomes.)

5. To connect with your audience through intimate interactions.

6. To practice flexibility by putting a stop on the effective campaigns and programs as and when needed.

So, now you know the importance of targeted digital marketing strategy for your business.

The next important thing is choosing the right type of digital marketing strategy for your business.  Every strategy has its benefits that can create a unique brand identity for your business. Make sure you read them thoroughly and take time to decide on choosing the best one for you.

The various types of Digital Marketing Strategies that you should consider in 2019 are:

Content Marketing

It is a type of marketing that is a must for every business these days. Let us consider an example to understand the concept of Content Marketing.

Whenever you have a doubt, you open the search engine and type your query.

 What do you see?

A lot of content that is ready to help you with your query.

People are marketing their content all around the world to help their audience for whatever they are looking for. They create relatable content which helps in building emotional connections with their audience. There are different ways of presenting your content to the users. Some of them are videos, blogs, infographics, EBooks, case studies etc.

In simple words,

 Content Source: Content Marketing Institute.

       Companies like Cisco, P&G, Microsoft, etc. are making use of content marketing strategies to spread awareness about the brand. Content creation is an art. It uses a perfect blend of storytelling, originality and useful information.

       Content marketing focuses on understanding who our target audience is. It is helping not only B2C companies but also B2B companies. It is used widely on social media as well as drives search engine traffic.

       There is a cycle that the entire content management system follows for effective content marketing. Do you know the Content Marketing Process?

         The illustrative process of content marketing explained by File Stage is:

 So, don’t lose your customers by ignoring content marketing, as it one of the best types of digital marketing strategies. If ‘Digital Marketing is the king, Content Marketing is the queen.’

2. Influencer Marketing

Influencer marketing is new in town and still the talk of the town. It is an interesting social media marketing technique gaining limelight in today’s world.

In this, the brands and companies ask influencers (or social media influencers) to promote their products or services. These influential people do advertisements and attract their target audience and direct them to buy the product or service.

Influencer Marketing is very common on social platforms like Instagram, Snapchat, Facebook, etc. these days. You might have seen influencers like Amitabh Bachan and Virat Kohli influencing you to download theJust dial app or buy products from Puma. This is how influencers are capturing the target audience from the market.

The other renowned lifestyle influencer from Instagram is Jannid. She has a large number of followers, and her clientele list includes brands like Lee, Reebok, Maybelline, etc.

3. Mobile Marketing

Every time you open your mobile phone, what do you see?

A lot of messages or app notifications from companies who are promoting their products or services or provoking you to buy one..

This is the mobile marketing strategy used by these companies. Wendy Clark famously said, “If your plans don’t include mobile, your plans are not finished.”

And, I agree entirely with this. Along with food, water, and shelter, a mobile phone has become a necessity these days. All the different types of digital marketing strategies can be operated on your mobile phone. And, the number of users active on mobile phones is increasing day by day.

In simple words, when you perform any kind of marketing activities on mobile devices. It is called mobile advertising. SMS services, App based services; Location Based services are gaining immense importance. Nowadays, even internet marketing and web promotion agencies are focusing on Mobile optimized sites and apps.

What are You waiting for?

4. Search Engine Marketing

Search Engine Marketing is an essential type of digital advertising. Search engine marketing aims at ranking on the search engines like Google for generating leads, increasing website traffic or achieving the required target.

It is a paid form of advertising that makes use of a search engine for the promotion of its products or services. SEM takes place when marketer or company is ready to pay search engines like Google, a pre-decided amount to show their ads on SERP (Search engine result pages) for specific keywords.

This example will make you understand the Concept of Search Engine Marketing.

You can very well see, that companies like Amazon, Redmi have paid Google to show their results when a user type keyword “best mobile phone.” This is known as search engine marketing. However, it is done for a specified price and specified time.

If you think search engine marketing is not your thing, get in touch with the digital marketing company 6smarketers.com it will provide you end to end digital marketing services.

 So, these are the various types of digital marketing strategies that you should definitely consider in 2019.

Conclusion

The marketing industry is very dynamic. With emerging concepts like artificial intelligence, big data, and machine learning, the scope of online marketing is getting wider. Various other types of digital marketing activities are crucial for your business. Every kind of strategy has its uniqueness.To run your business successfully, you should always pace up with the current digital marketing trends, tools, patterns and channels. A successful digital campaign can be run only if you use the right mix of all these types into your digital marketing. If you are not generating the targeted results, get connected to leading digital marketing company.

Read More