Category: Social Media

10 tested ideas on producing interactive social media posts

Rachel Bartee is just an accomplished content creator who invites us nowadays to explore a variety of content production tips which might inspire social networking sites fans to like it and interact.

Data is then processed is a central component of current communication campaigns.

However, though almost 90% of all businesses participate in digital promotion at any stage, few attempt to produce infectious digital that online consumers consume. Without that kind of degree of dedication, content can hardly serve its true intent.

Tips to make your social media content more shareable

1. Make high-quality content

This appears to be among the most interesting issue, and that it’s, and it’s still ignored too much. There are no quick solutions: information looks is still good quality information. If you concentrate on shallow subjects and just don’t spend much time in analysis or content development, you can’t possibly expect their supporters must become involved and active. This is one explanation of why long-form material is stronger than ever before.

2. Use smart structuring

Web-users communicate very easily, nothing is ever going to put they’re more than a “block of text.” Smartly structure the material using counted lists, keywords and descriptions to conveniently identify critical information points.

3. Create Infographics

Infographics are insightful, so they are simple to understand. And when they take the form of photos, they become handy for the majority of web users, almost all of whom post visual posts on social media. Using software like Piktochart, you wouldn’t need the expertise of a graphic team to create an infographic of fairly high quality. The far more crucial thing would be to use your industry knowledge and data to build content that your customers can find useful.

4. Remember the good old times

Speak about feelings, don’t talk regarding love. People particularly love the material that gets back to old experiences, because if you evaluate your group specifically, you should get a simple aim for what has been intended to appeal to them. Take into account this 90s advertising theme by Microsoft, targeted at Millennials to support its Internet Explorer web viewer (and then be sure to note the overwhelming response it has generated).

5. Exploit trendy topics

Keeping up to date on current issues is necessary for certain advertisers. You also should keep updated on the current industry trends and use it to generate a content calendar where necessary. Think whether this Norwegian Airlines campaign prompted good reactions by reacting to the popular news about Brad Pitt.

6. Get your photos taken

When you use stock images in someone’s social media platforms, it’s time to leave right away. Why? Why? Inventory levels photographs just don’t do very well as actual photos. To show this, Promotional Tests checked their customer’s true picture versus their high-performance stock photo.

7. Update content

Do users know several people recall visual details 65 per cent more over the message? To make the most of this, re-use the best bits of evergreen material into infographics, maps, diagrams, and social networking images.

8. Search for the latest visual trends

You would like to share lots of videos on social networks, but once again, you have to understand which graphics are functioning and which are not. Figure out all about visual patterns on social networking sites and search engine. Visit the most repainted page on Pinterest. This article shows you why users enjoy pins.

9. Tag influencer and blogger

Adding quotations from bloggers on your website is a perfect way to interact. But then don’t leave right there. Be sure you give respect to the bloggers you have cited by listing them on social networking sites. Tag them with the connexion to your social media posts. Build an enticing illustration and label the bloggers with a Facebook post.

10. Add Social Media Buttons to Your Email Newsletters

Do you think the internet and email are competitive communication methods? Think about it for a while.

Conclusion

In reality, social networking and emails operate hand-in-hand. A sensible way of using them like that is to add social sharing buttons to every mailing list. This functions although readers search texts, and keys jump out through script in an appealing, eye-catching way. So, until you sent them out all those marketing emails, add the social sharing buttons down to just let readers know what you’ve been doing on their favourite channels.

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How do algorithms in social media work?

Social media algorithms are both a way to filter messages in a user profile based on relevance instead of posting time. Social networks prioritise the information that a person sees in their stream first through the probability that they would continue to see it. 

Until transitioning to technology, most social media feeds were shown in reverse chronological order. In general, the recent updates from both the customer’s profiles will proceed and showed up first.

 By design, social media algorithms require the time to decide which information to send to you depending on your behaviour.

Opportunities are you advised to display stuff on youtube right? Again, it’s based on your actual actions, looking into what you’d be watching throughout the previous, and what others like you are seeing.

What are social media Algorithm?

The algorithm is a numerical set of guidelines that determine how well a data group performs. In digital networking, algorithms help preserve structure and help rate search suggestions and advertising.

For eg, there’s also an algorithm on Facebook that orders pages and posts to be viewed in a certain order.

There is no roadmap to the different algorithms as well as how to sustain them, designers understand well enough exploit the social media environment to make it a success.

One of its big changes in recent years has been a user-friendly priority, very much like the one Google ranks by. This allows social media platforms to upload appropriate, high-quality content and connect with customers.

Tips to optimize your content for any social media platform

  • Create short videos

We know that customers want to see various mediums in information, but visual has proved to be a favourite. Advertisers who are using video to advertising ad campaigns earn 66 per cent more specific leads per year than those who do not.

Short clip hardly has a better probability of being viewed in full through a fast scan of social media, but it requires little time and energy to produce and post.

  • Evoke humour and emotions

Even if it’s an amusing photo or a moving video of a small animal come into its own, evoking empathy humanises the company.

Firms who interact for their fans on this lower level, also a dumb GIF or joke, are much more likely to have recurring messages, views, and spreads.

  • Ask for what you need

Yeah, it sounds sensible since it is. Marketing companies don’t have to compete to make contacts – you should press for them. Social networking apps are named because they are social media users. They connect daily and leap at the opportunity to support the company they visit. Ask for marks, views, and connects when you upload daily content. Think of this as an untraditional call to arms.

Profile for social media algorithm (SMA)

If you’re taking something more from such a post, ideally, it’s that analytics can support, not impede. Many people on social media see crypto-currencies as strings that tie us to some rule set, but they build a roadmap for progress. It’s reading books the map that can support you surpass your rivals and get to the peak.

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Microsoft Advertisement provides open user ad stock images.

A recent Shutterstock collaboration expands the marketers’ product catalogue.

Microsoft Sutterstock

Microsoft marketers will use more than 320 million pictures for their search ads in Shutterstock ‘s stock photo collection. The strategic alliance has announced on Tuesday i.e. 21st July 2020  that the Micorosft Advertising web interface provides free storage images.

The first Shutterstock collection exposure to Microsoft Community Network beta is in the US and the UK. It is also accessible in query text ads for image enhancements.

You should use the Shutterstock photos, Microsoft said:

 

  • Just execute ads featuring different pictures and images for the target market to produce the greatest impact.
  • Finish your ad setup much sooner, particularly if you had no link to an image library in the past.
  • Interacts the brand more easily with the ability to incorporate fresh visuals to suit the specific goals, priorities and storylines of each campaign.
  • It can be included for the Windows Audience Advertising and Photo Extensions. 

 

Throughout the US and the UK, stock images are being taken of marketers taking part throughout our Microsoft Audience Network beta.

It is quick and easy to add stock images to your Microsoft public campaign:

microsoft 6smarketers

 

  • Click Add Pictures to create an ad for your publicity campaign
  • Select Stock Photos from the dialogue appearing
  • Search the stock pictures accessible by entering search terms relevant to the tale of your purchase, business or ad campaign.
  • The picture that you pick can have a Shutterstock watermark. The final ad sent to the intended market does not include watermarks.
  • How you can use them

 

The latest viewer marketing feature is possible to use on Microsoft’s key advertisement areas:

  • MSN.com
  • Microsoft Outlook
  • Microsoft’s Edge browser
  • Many syndication affiliate pages

 

Tap ‘Select Photos’ and select ‘Stock Pictures’ to choose the millions of pictures you have already loaded for your viewer ad campaign. 

Once you pick the file, you will be seeing a watermark but that will be deleted in your actual ad.

There are also a few guidelines to use such Shutterstock pictures. Advertisers must conform to and be included exclusively in promotional ads under the Microsoft advertising policy. You see what you receive – you won’t be allowed to make any alteration or improvements to an image until you have selected it.

It’s fantastic news that marketers have this tool at the edge. You will dramatically affect purchases and results with the correct picture in your ad. But bear in mind when utilizing images; spoofs and comments in the gap to the Internet have been used in recent years. 

Be assured they are still important to the company – though it might not be the best picture to use because we love to see a space full of smiling colleagues.

The problem is to find the right way to promote your brand, but we can help. Our PPC department has deep experience in digital ads and opportunities to help you in reaching your goals.

Conclusion

A big effect on ad success may be the right picture. Through free entry to the Photo Library of Shutterstock, marketers can have more choices. Nonetheless, be cautious with your decisions. We also remember the type of stock “smiling entrepreneurs” Vince Vaughn spooked a few years back.

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Social Media Management Tricks for 2020 that every marketer should know

Social Media Trick 2020

An underlying fact is that more than 80% of people today have at least one social media account. As of 2019, the number of users of social media accounts has surged to 3.4 billion. There is a significant amount of awareness among businesses and the marketing community that these platforms are pivotal in success. As a part of the process of continuous improvement, marketers are continually trying to communicate and keep them engaged with the company.  Social media marketing is never constant. There is constant change that occurs due to the never-ending demands of customers, their tastes and preferences, availability of products, and finally, the marketing budget. As 2020 has already started, organizations and marketers have chalked out their strategies in this space, and everyone needs to look at some of the ways by which you can improve the efficacy of around social media management.

Here are four ways by which you can improve upon your sales, engagement rate, and subscriber count using social media. 

Develop A Community

It is estimated that users spend an average of two hours and thirty minutes on social media daily. Now it goes without saying that when people are accessing sites lie Instagram, Facebook, Twitter, and they will be sharing their interests, likes, and dislikes with other people who share common grounds. These are done through comments, sharing of posts, etc. However, when it comes to businesses, we hardly see people engaging in business social media pages. Hence, it is even more important for marketers to create groups on common social media platforms. For instance, Facebook has a feature called Facebook Groups that helps to build a community platform. Businesses can create a page and then a group and link these two. Subsequently, they can invite their connections to come and be a part of this group, thereby allowing people who share similar interests to collaborate and communicate. As a business owner, you also get an opportunity to promote your services, indirectly, through posts, messages, and blog share. 

Focus on Customer Service

 Customer service is critical for a plethora of reasons. It helps in delivering a seamless experience to your customer and helps him or her to use the product or service that you have sold quickly. Subsequently, it helps in developing customer personas by collecting valuable information. It also allows an opportunity to understand the pain points of the customer and address them proactively. This can be achieved only through a robust customer service mechanism.

Collaborate with Micro-Influencers

In the field of social media management, it is essential to work with influencers. These are a segment of people who have a huge fan-following, probably in thousands or even millions. Organizations have started to put a strong emphasis on micro-influencers, because the normal ones may not be able to reach to a niche community. Normal influencers have a set of followers who are based on certain perceptions and interests. However, when it comes to reaching a particular set of the target audience, micro-influencers are far more effective. There is another set of influencers called nano influencers who collaborate and work on specific subjects. 

Engagement through time-bound events

Finally, all this boils down to one key element, customer engagement. If you want to ensure that your customers care retained, and they come back to you, keep them engaged through specific activities and events, which are time-bound and have a particular item or action to be performed by the customer. This way, your customers stay loyal to you, and you can expect a repeat purchase/business from them.

Let us accept the fact that social media has completely changed our lives dramatically. Right from the way we take care of our daily interaction with our family and friends to the way we receive insights in the form of news, social media is practically in all aspects of our life. 

Since the year 2004, social media has seen exponential growth, and today it is at its crescendo. However, the most important question here is that is it worth for businesses to invest in social media? Should social media be a part of the marketing focus in the year 2020? 

Here are a few statistics that should help businesses make a decision.

  • Global Daily Active Social Media Users are 3.5billion as of 2019. That is 45% of the world population
  • Facebook is still the most popular social media platform and the market leader; around 68% to be more specific
  • From a generation point of here is a breakup of usage of social media across three main generation types
  • 48.2% of social media users are Baby Boomers
  • GenX was 77.5% of global social media users
  • Millennials accounted for the maximum where around 91% of them were on social media
  • If you look at a per day spend on social media, the number comes to a staggering 3 hours on an average
  • For businesses, this is intriguing, as around 54% of social media users use the platform for looking out for products.

Source: Survey done by Emarketer, GlobalWebIndex, Buffer, and Pewinternet

These stats should be an eye-opener for many businesses, and if they are not on social media, they are missing out on a massive chunk of their potential customers. Companies need to leverage this channel. Social media is all about connecting, communicating, and collaborating with your target audience. It needs to be done effectively and can be achieved when the four points mentioned above are executed in the best possible way.

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6 TYPES OF DIGITAL PLATFORMS TO PROMOTE YOUR BUSINESS ONLINE

Are you not getting sufficient traffic and sales?

Don’t worry! We are here to help you.

People these days, spend more than half of their time in front of tech platforms. Digital marketing is making its way in the life of people so quickly. Right from buying morning toothpaste to goodnight blankets, people prefer going online. Be it startups, established brands, creators, or MNC’s everyone is selling online.

To achieve your targets and strategic goals, it has become a mandate to leverage all the digital platforms efficiently. Developing a website won’t work now; one needs a result-driven and innovative digital marketing strategy to promote their business online.

These are 6 Types of Digital Platforms that will help you to promote your business online:

1.Email Marketing

What is the first thing that websites asks for when you open them?


And, when you put up your email address, you receive emails from this company regularly. What is this? This is an email marketing strategy used by companies to spread awareness about the good or service they are offering. Email marketing is going to be the next big thing in the world of internet promotion.

Email Marketing is one of the most widely used types of digital marketing strategy. It helps in building valuable relationships with your customers which can further get you traffic and conversions on your website.

Nowadays, email marketing is not only confined to buying lists and directories from companies and sending too many annoying mails. It is much more advanced and personalized approach. It was also ranked as the best digital marketing strategy in 2018.

If you subscribe to the newsletter of digital marketing training institute, you will find digital marketing pdf, digital marketing syllabus, and much more useful content on your emails every day. This is how email marketing is growing.

Here are some of the tips that you must consider while writing an email to your prospective audience:

●     Always try to personalize your email. Make sure you write like you are talking to that person.

●     Choose a picky yet straightforward subject line.

●     Make your greeting warm enough

●     Don’t keep your main content or message vague or too long.

●     Give a thankful closing.

Make sure you don’t miss out on this fantastic form of digital marketing.

2. Social Media Marketing

Anything that is happening around the world reaches you in minutes. What’s the source? Social Media!

Whether it is a person, company or brand, you can find all on social. Likes, dislikes, fans, followers are the common terms used by everyone these days. Social Media is creating a significant impact on people’s lives.

But then, what is Social Media Marketing?

Whenever people or companies make use of social media platforms to market their goods and services, it is simply known as Social Media Marketing.

Now, Why Social Media Marketing always a priority in the types of digital marketing strategy?

The next question is how social media marketing strategy is helpful for your business?

●     Improved Brand awareness

●     Larger customer base and retention

●     A cost-effective platform for promotion

●     To influence the audience to purchase

●     Better search engine rankings and conversions

So these are some of the reasons why you should adopt a social media marketing strategy to augment your business.

3. Affiliate Marketing

Have you ever noticed a tech niche YouTuber asking you to buy the tech products like earphones, charger etc. from the link provided by him/her in the Youtube section?

If yes, then you very well know what affiliate marketing is.

Also, if you click on the link provided by that youtuber and make a purchase, the marketer will pay the youtuber fixed amount or pre-decided share for the same.

In precise terms, It is a type of performance or commission based marketing where companies pay affiliates for each product or service that they have sold to their customers.

It is gaining huge recognition and has become very important to promote your business online.

4. Search Engine Optimization

Search engine optimization is an organic or unpaid type of digital marketing. Search Engine optimization is a type of organic activity that is performed to optimize the content or website in such a way that it ranks up in the search results of search engines.

Keywords play a massive role in deciding your ranking in Search engine result page. However, the keywords used in SEO deliver late results as compared to keywords that you have paid for in SEM. Various SEO tools can help you with keyword planning for your content. I came across this informative blog published by Untapped on Best SEO tools.

SEO is an integral part of a successful digital marketing strategy. Hence, it should be paid minute attention. There are various on page and off page techniques like improving HTML structure, sitemaps, forums, directory submissions, etc. in search engine optimization.  These are excellent sources for backlinking and should be implied to your website strategy.

5. Video Marketing

Video marketing is nothing but promoting your goods, services or brand using videos. A smart marketer should always include video marketing as a part of their digital marketing strategy.

Have you ever wondered what the second best search engine is?

It’s Youtube. (Google is first.)

It has an enormous amount of data. It is not only readily available but useful. It helps in SEO as well as conversions. You can easily connect to your target audience through video marketing.

Companies are making corporate videos, explainer videos, thematic video, trade show videos, how-to videos, explainer, just to help their audience with whatever they are looking for. It is an inclusive part of a content marketing strategy as well.

There are chances that video marketing will be the platform for 80% of web traffic by the end of 2019. Make sure you don’t lag behind.

6. Live Chat

Live Chat is one of the trending digital marketing strategies for your business.

Let’s understand how?

Suppose a customer visits your website to buy a product, take some service or to clarify some doubts.

What are the options for making contact with you?

1.    Visit your contact us page, search for your email address and drop you mail.

2.    Make a call and tell the relevant issues.

But do you know what the easiest way is?

Live Chat

If you have live chat option on your website, the customer will open the tab and type the need or problem. It is like a social media chat platform. The queries are resolved very quickly, and the chances of bounce rate are very less.

This is what you are looking for, right?

Communication strategy is very crucial for any business, and live chat makes it easy. No one has the patience to wait for ages for the email response or to spend money on calls.

There are various companies already using Live Chat. Before it’s too late, make sure you use live chat, an online customer service software for your business.

Final Note Now you know different types of platforms that can help you in promoting your business online. If you are still not sure how to move ahead, try our free Website analysis with just a click. It will help you to decide how to stand and move forward of your competitors. Get in Touch now!

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Types of Digital Marketing Strategies that you should definitely consider in 2019

‘Digital Marketing’ a small word with tremendous scope.

And if you are here, you definitely understand the potential that Digital Marketing holds.

Now, before getting down to the types of Digital Marketing Strategies, it is vital to understand, ‘What is Digital Marketing?’

 

In simple words, Digital Marketing refers to the promotion of products or services using the electronic medium on online platforms.

The rate of advancement of technologies and digitalization is increasing, and companies are planning to have the best internet marketing and web promotion strategy. There are various web promotion and online promotion agencies that are running successful digital campaigns for brands to skyrocket their business growth.

Digital marketing strategies are a must for scaling up the business charts of your brand. Companies are now creating captivating digital campaigns for generating more and more business. Some of the renowned brands that achieved substantial digital success are Airbnb, Zappos, Mint, American Express, Amazon, etc. etc. etc.

Wait a second; do you have a defined digital marketing strategy for your business?

If not, check this out…

.Source: Hosting Facts

 Need more reasons to have a digital marketing framework for your success?

1. To beat the competitors that are ready to eat your market share. (Without even a burp)

2. To capture the market that is still left untouched.

3. To have the complete track record for your digital activities.

4. To have a global presence with cost-effective and quick results.

(6S Marketers and Innovation can help you with the best digital marketing services and outcomes.)

5. To connect with your audience through intimate interactions.

6. To practice flexibility by putting a stop on the effective campaigns and programs as and when needed.

So, now you know the importance of targeted digital marketing strategy for your business.

The next important thing is choosing the right type of digital marketing strategy for your business.  Every strategy has its benefits that can create a unique brand identity for your business. Make sure you read them thoroughly and take time to decide on choosing the best one for you.

The various types of Digital Marketing Strategies that you should consider in 2019 are:

Content Marketing

It is a type of marketing that is a must for every business these days. Let us consider an example to understand the concept of Content Marketing.

Whenever you have a doubt, you open the search engine and type your query.

What do you see?

A lot of content that is ready to help you with your query.

People are marketing their content all around the world to help their audience for whatever they are looking for. They create relatable content which helps in building emotional connections with their audience. There are different ways of presenting your content to the users. Some of them are videos, blogs, infographics, EBooks, case studies etc.

In simple words,

Content Source: Content Marketing Institute.

Companies like Cisco, P&G, Microsoft, etc. are making use of content marketing strategies to spread awareness about the brand. Content creation is an art. It uses a perfect blend of storytelling, originality and useful information.

Content marketing focuses on understanding who our target audience is. It is helping not only B2C companies but also B2B companies. It is used widely on social media as well as drives search engine traffic.

There is a cycle that the entire content management system follows for effective content marketing. Do you know the Content Marketing Process?

The illustrative process of content marketing explained by File Stage is:

So, don’t lose your customers by ignoring content marketing, as it one of the best types of digital marketing strategies. If ‘Digital Marketing is the king, Content Marketing is the queen.’

2. Influencer Marketing

Influencer marketing is new in town and still the talk of the town. It is an interesting social media marketing technique gaining limelight in today’s world.

In this, the brands and companies ask influencers (or social media influencers) to promote their products or services. These influential people do advertisements and attract their target audience and direct them to buy the product or service.

Influencer Marketing is very common on social platforms like Instagram, Snapchat, Facebook, etc. these days. You might have seen influencers like Amitabh Bachan and Virat Kohli influencing you to download theJust dial app or buy products from Puma. This is how influencers are capturing the target audience from the market.

The other renowned lifestyle influencer from Instagram is Jannid. She has a large number of followers, and her clientele list includes brands like Lee, Reebok, Maybelline, etc.

3. Mobile Marketing

Every time you open your mobile phone, what do you see?

A lot of messages or app notifications from companies who are promoting their products or services or provoking you to buy one..

This is the mobile marketing strategy used by these companies. Wendy Clark famously said, “If your plans don’t include mobile, your plans are not finished.”

And, I agree entirely with this. Along with food, water, and shelter, a mobile phone has become a necessity these days. All the different types of digital marketing strategies can be operated on your mobile phone. And, the number of users active on mobile phones is increasing day by day.

In simple words, when you perform any kind of marketing activities on mobile devices. It is called mobile advertising. SMS services, App based services; Location Based services are gaining immense importance. Nowadays, even internet marketing and web promotion agencies are focusing on Mobile optimized sites and apps.

What are You waiting for?

4. Search Engine Marketing

Search Engine Marketing is an essential type of digital advertising. Search engine marketing aims at ranking on the search engines like Google for generating leads, increasing website traffic or achieving the required target.

It is a paid form of advertising that makes use of a search engine for the promotion of its products or services. SEM takes place when marketer or company is ready to pay search engines like Google, a pre-decided amount to show their ads on SERP (Search engine result pages) for specific keywords.

This example will make you understand the Concept of Search Engine Marketing.

You can very well see, that companies like Amazon, Redmi have paid Google to show their results when a user type keyword “best mobile phone.” This is known as search engine marketing. However, it is done for a specified price and specified time.

If you think search engine marketing is not your thing, get in touch with the digital marketing company 6smarketers.com it will provide you end to end digital marketing services.

So, these are the various types of digital marketing strategies that you should definitely consider in 2019.

Conclusion

The marketing industry is very dynamic. With emerging concepts like artificial intelligence, big data, and machine learning, the scope of online marketing is getting wider. Various other types of digital marketing activities are crucial for your business. Every kind of strategy has its uniqueness.To run your business successfully, you should always pace up with the current digital marketing trends, tools, patterns and channels. A successful digital campaign can be run only if you use the right mix of all these types into your digital marketing. If you are not generating the targeted results, get connected to leading digital marketing company.

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6 Types of Digital Platforms to Promote Your Business Online

Are you not getting sufficient traffic and sales?

Don’t worry! We are here to help you.

People these days, spend more than half of their time in front of tech platforms. Digital marketing is making its way in the life of people so quickly. Right from buying morning toothpaste to goodnight blankets, people prefer going online. Be it startups, established brands, creators, or MNC’s everyone is selling online.

To achieve your targets and strategic goals, it has become a mandate to leverage all the digital platforms efficiently. Developing a website won’t work now; one needs a result-driven and innovative digital marketing strategy to promote their business online.

These are 6 Types of Digital Platforms that will help you to promote your business online:

1.Email Marketing

What is the first thing that websites asks for when you open them?

 Source

And, when you put up your email address, you receive emails from this company regularly. What is this? This is an email marketing strategy used by companies to spread awareness about the good or service they are offering. Email marketing is going to be the next big thing in the world of internet promotion.

Email Marketing is one of the most widely used types of digital marketing strategy. It helps in building valuable relationships with your customers which can further get you traffic and conversions on your website.

Nowadays, email marketing is not only confined to buying lists and directories from companies and sending too many annoying mails. It is much more advanced and personalized approach. It was also ranked as the best digital marketing strategy in 2018.

If you subscribe to the newsletter of digital marketing training institute, you will find digital marketing pdf, digital marketing syllabus, and much more useful content on your emails every day. This is how email marketing is growing.

Here are some of the tips that you must consider while writing an email to your prospective audience:

●     Always try to personalize your email. Make sure you write like you are talking to that person.

●     Choose a picky yet straightforward subject line.

●     Make your greeting warm enough

●     Don’t keep your main content or message vague or too long.

●     Give a thankful closing.

Make sure you don’t miss out on this fantastic form of digital marketing.

2. Social Media Marketing

Anything that is happening around the world reaches you in minutes. What’s the source? Social Media!

Whether it is a person, company or brand, you can find all on social. Likes, dislikes, fans, followers are the common terms used by everyone these days. Social Media is creating a significant impact on people’s lives.

But then, what is Social Media Marketing?

Whenever people or companies make use of social media platforms to market their goods and services, it is simply known as Social Media Marketing.

Now, Why Social Media Marketing always a priority in the types of digital marketing strategy?

 Source

The next question is how social media marketing strategy is helpful for your business?

●     Improved Brand awareness

●     Larger customer base and retention

●     A cost-effective platform for promotion

●     To influence the audience to purchase

●     Better search engine rankings and conversions

So these are some of the reasons why you should adopt a social media marketing strategy to augment your business.

3. Affiliate Marketing

Have you ever noticed a tech niche YouTuber asking you to buy the tech products like earphones, charger etc. from the link provided by him/her in the Youtube section?

If yes, then you very well know what affiliate marketing is.

Also, if you click on the link provided by that youtuber and make a purchase, the marketer will pay the youtuber fixed amount or pre-decided share for the same.

In precise terms, It is a type of performance or commission based marketing where companies pay affiliates for each product or service that they have sold to their customers.

It is gaining huge recognition and has become very important to promote your business online.

4. Search Engine Optimization

Search engine optimization is an organic or unpaid type of digital marketing. Search Engine optimization is a type of organic activity that is performed to optimize the content or website in such a way that it ranks up in the search results of search engines.

Keywords play a massive role in deciding your ranking in Search engine result page. However, the keywords used in SEO deliver late results as compared to keywords that you have paid for in SEM. Various SEO tools can help you with keyword planning for your content. I came across this informative blog published by Untapped on Best SEO tools.

SEO is an integral part of a successful digital marketing strategy. Hence, it should be paid minute attention. There are various on page and off page techniques like improving HTML structure, sitemaps, forums, directory submissions, etc. in search engine optimization.  These are excellent sources for backlinking and should be implied to your website strategy.

5. Video Marketing

Video marketing is nothing but promoting your goods, services or brand using videos. A smart marketer should always include video marketing as a part of their digital marketing strategy.

Have you ever wondered what the second best search engine is?

It’s Youtube. (Google is first.)

It has an enormous amount of data. It is not only readily available but useful. It helps in SEO as well as conversions. You can easily connect to your target audience through video marketing.

Companies are making corporate videos, explainer videos, thematic video, trade show videos, how-to videos, explainer, just to help their audience with whatever they are looking for. It is an inclusive part of a content marketing strategy as well.

There are chances that video marketing will be the platform for 80% of web traffic by the end of 2019. Make sure you don’t lag behind.

6. Live Chat

Live Chat is one of the trending digital marketing strategies for your business.

Let’s understand how?

Suppose a customer visits your website to buy a product, take some service or to clarify some doubts.

What are the options for making contact with you?

1.    Visit your contact us page, search for your email address and drop you mail.

2.    Make a call and tell the relevant issues.

But do you know what the easiest way is?

Live Chat

If you have live chat option on your website, the customer will open the tab and type the need or problem. It is like a social media chat platform. The queries are resolved very quickly, and the chances of bounce rate are very less.

This is what you are looking for, right?

Communication strategy is very crucial for any business, and live chat makes it easy. No one has the patience to wait for ages for the email response or to spend money on calls.

There are various companies already using Live Chat. Before it’s too late, make sure you use live chat, an online customer service software for your business.

Final Note Now you know different types of platforms that can help you in promoting your business online. If you are still not sure how to move ahead, try our free Website analysis with just a click. It will help you to decide how to stand and move forward of your competitors. Get in Touch now!

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6 Types of Digital Platforms to Promote Your Business Online

Are you not getting sufficient traffic and sales?

Don’t worry! We are here to help you.

People these days, spend more than half of their time in front of tech platforms. Digital marketing is making its way in the life of people so quickly. Right from buying morning toothpaste to goodnight blankets, people prefer going online. Be it startups, established brands, creators, or MNC’s everyone is selling online.

To achieve your targets and strategic goals, it has become a mandate to leverage all the digital platforms efficiently. Developing a website won’t work now; one needs a result-driven and innovative digital marketing strategy to promote their business online.

These are 6 Types of Digital Platforms that will help you to promote your business online: 

1.Email Marketing

What is the first thing that websites asks for when you open them?

 Source

And, when you put up your email address, you receive emails from this company regularly. What is this? This is an email marketing strategy used by companies to spread awareness about the good or service they are offering. Email marketing is going to be the next big thing in the world of internet promotion.

Email Marketing is one of the most widely used types of digital marketing strategy. It helps in building valuable relationships with your customers which can further get you traffic and conversions on your website.

Nowadays, email marketing is not only confined to buying lists and directories from companies and sending too many annoying mails. It is much more advanced and personalized approach. It was also ranked as the best digital marketing strategy in 2018.

If you subscribe to the newsletter of digital marketing training institute, you will find digital marketing pdf, digital marketing syllabus, and much more useful content on your emails every day. This is how email marketing is growing.

Here are some of the tips that you must consider while writing an email to your prospective audience:

●     Always try to personalize your email. Make sure you write like you are talking to that person.

●     Choose a picky yet straightforward subject line.

●     Make your greeting warm enough

●     Don’t keep your main content or message vague or too long.

●     Give a thankful closing.

Make sure you don’t miss out on this fantastic form of digital marketing.

2. Social Media Marketing

Anything that is happening around the world reaches you in minutes. What’s the source? Social Media!

Whether it is a person, company or brand, you can find all on social. Likes, dislikes, fans, followers are the common terms used by everyone these days. Social Media is creating a significant impact on people’s lives.

But then, what is Social Media Marketing?

Whenever people or companies make use of social media platforms to market their goods and services, it is simply known as Social Media Marketing.

Now, Why Social Media Marketing always a priority in the types of digital marketing strategy?

 Source

The next question is how social media marketing strategy is helpful for your business?

●     Improved Brand awareness

●     Larger customer base and retention

●     A cost-effective platform for promotion

●     To influence the audience to purchase

●     Better search engine rankings and conversions

So these are some of the reasons why you should adopt a social media marketing strategy to augment your business.

3. Affiliate Marketing

Have you ever noticed a tech niche YouTuber asking you to buy the tech products like earphones, charger etc. from the link provided by him/her in the Youtube section?

If yes, then you very well know what affiliate marketing is.

Also, if you click on the link provided by that youtuber and make a purchase, the marketer will pay the youtuber fixed amount or pre-decided share for the same.

In precise terms, It is a type of performance or commission based marketing where companies pay affiliates for each product or service that they have sold to their customers.

It is gaining huge recognition and has become very important to promote your business online.

4. Search Engine Optimization

Search engine optimization is an organic or unpaid type of digital marketing. Search Engine optimization is a type of organic activity that is performed to optimize the content or website in such a way that it ranks up in the search results of search engines.

Keywords play a massive role in deciding your ranking in Search engine result page. However, the keywords used in SEO deliver late results as compared to keywords that you have paid for in SEM. Various SEO tools can help you with keyword planning for your content. I came across this informative blog published by Untapped on Best SEO tools.

SEO is an integral part of a successful digital marketing strategy. Hence, it should be paid minute attention. There are various on page and off page techniques like improving HTML structure, sitemaps, forums, directory submissions, etc. in search engine optimization.  These are excellent sources for backlinking and should be implied to your website strategy.

5. Video Marketing

Video marketing is nothing but promoting your goods, services or brand using videos. A smart marketer should always include video marketing as a part of their digital marketing strategy.

Have you ever wondered what the second best search engine is?

It’s Youtube. (Google is first.)

It has an enormous amount of data. It is not only readily available but useful. It helps in SEO as well as conversions. You can easily connect to your target audience through video marketing.

Companies are making corporate videos, explainer videos, thematic video, trade show videos, how-to videos, explainer, just to help their audience with whatever they are looking for. It is an inclusive part of a content marketing strategy as well.

There are chances that video marketing will be the platform for 80% of web traffic by the end of 2019. Make sure you don’t lag behind.

6. Live Chat

Live Chat is one of the trending digital marketing strategies for your business.

Let’s understand how?

Suppose a customer visits your website to buy a product, take some service or to clarify some doubts.

What are the options for making contact with you?

1.    Visit your contact us page, search for your email address and drop you mail.

2.    Make a call and tell the relevant issues.

But do you know what the easiest way is?

Live Chat

If you have live chat option on your website, the customer will open the tab and type the need or problem. It is like a social media chat platform. The queries are resolved very quickly, and the chances of bounce rate are very less.

This is what you are looking for, right?

Communication strategy is very crucial for any business, and live chat makes it easy. No one has the patience to wait for ages for the email response or to spend money on calls.

There are various companies already using Live Chat. Before it’s too late, make sure you use live chat, an online customer service software for your business.

Final Note
Now you know different types of platforms that can help you in promoting your business online. If you are still not sure how to move ahead, try our free Website analysis with just a click. It will help you to decide how to stand and move forward of your competitors. Get in Touch now!

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Types of Digital Marketing Strategies that you should definitely consider in 2019

‘Digital Marketing’ a small word with tremendous scope.

And if you are here, you definitely understand the potential that Digital Marketing holds.

Now, before getting down to the types of Digital Marketing Strategies, it is vital to understand, ‘What is Digital Marketing?’

In simple words, Digital Marketing refers to the promotion of products or services using the electronic medium on online platforms.

The rate of advancement of technologies and digitalization is increasing, and companies are planning to have the best internet marketing and web promotion strategy. There are various web promotion and online promotion agencies that are running successful digital campaigns for brands to skyrocket their business growth.

Digital marketing strategies are a must for scaling up the business charts of your brand. Companies are now creating captivating digital campaigns for generating more and more business. Some of the renowned brands that achieved substantial digital success are Airbnb, Zappos, Mint, American Express, Amazon, etc. etc. etc.

Wait a second; do you have a defined digital marketing strategy for your business?

If not, check this out…

.Source: Hosting Facts

 Need more reasons to have a digital marketing framework for your success?

1. To beat the competitors that are ready to eat your market share. (Without even a burp)

2. To capture the market that is still left untouched.

3. To have the complete track record for your digital activities.

4. To have a global presence with cost-effective and quick results.

(6S Marketers and Innovation can help you with the best digital marketing services and outcomes.)

5. To connect with your audience through intimate interactions.

6. To practice flexibility by putting a stop on the effective campaigns and programs as and when needed.

So, now you know the importance of targeted digital marketing strategy for your business.

The next important thing is choosing the right type of digital marketing strategy for your business.  Every strategy has its benefits that can create a unique brand identity for your business. Make sure you read them thoroughly and take time to decide on choosing the best one for you.

The various types of Digital Marketing Strategies that you should consider in 2019 are:

Content Marketing

It is a type of marketing that is a must for every business these days. Let us consider an example to understand the concept of Content Marketing.

Whenever you have a doubt, you open the search engine and type your query.

 What do you see?

A lot of content that is ready to help you with your query.

People are marketing their content all around the world to help their audience for whatever they are looking for. They create relatable content which helps in building emotional connections with their audience. There are different ways of presenting your content to the users. Some of them are videos, blogs, infographics, EBooks, case studies etc.

In simple words,

 Content Source: Content Marketing Institute.

       Companies like Cisco, P&G, Microsoft, etc. are making use of content marketing strategies to spread awareness about the brand. Content creation is an art. It uses a perfect blend of storytelling, originality and useful information.

       Content marketing focuses on understanding who our target audience is. It is helping not only B2C companies but also B2B companies. It is used widely on social media as well as drives search engine traffic.

       There is a cycle that the entire content management system follows for effective content marketing. Do you know the Content Marketing Process?

         The illustrative process of content marketing explained by File Stage is:

 So, don’t lose your customers by ignoring content marketing, as it one of the best types of digital marketing strategies. If ‘Digital Marketing is the king, Content Marketing is the queen.’

2. Influencer Marketing

Influencer marketing is new in town and still the talk of the town. It is an interesting social media marketing technique gaining limelight in today’s world.

In this, the brands and companies ask influencers (or social media influencers) to promote their products or services. These influential people do advertisements and attract their target audience and direct them to buy the product or service.

Influencer Marketing is very common on social platforms like Instagram, Snapchat, Facebook, etc. these days. You might have seen influencers like Amitabh Bachan and Virat Kohli influencing you to download theJust dial app or buy products from Puma. This is how influencers are capturing the target audience from the market.

The other renowned lifestyle influencer from Instagram is Jannid. She has a large number of followers, and her clientele list includes brands like Lee, Reebok, Maybelline, etc.

3. Mobile Marketing

Every time you open your mobile phone, what do you see?

A lot of messages or app notifications from companies who are promoting their products or services or provoking you to buy one..

This is the mobile marketing strategy used by these companies. Wendy Clark famously said, “If your plans don’t include mobile, your plans are not finished.”

And, I agree entirely with this. Along with food, water, and shelter, a mobile phone has become a necessity these days. All the different types of digital marketing strategies can be operated on your mobile phone. And, the number of users active on mobile phones is increasing day by day.

In simple words, when you perform any kind of marketing activities on mobile devices. It is called mobile advertising. SMS services, App based services; Location Based services are gaining immense importance. Nowadays, even internet marketing and web promotion agencies are focusing on Mobile optimized sites and apps.

What are You waiting for?

4. Search Engine Marketing

Search Engine Marketing is an essential type of digital advertising. Search engine marketing aims at ranking on the search engines like Google for generating leads, increasing website traffic or achieving the required target.

It is a paid form of advertising that makes use of a search engine for the promotion of its products or services. SEM takes place when marketer or company is ready to pay search engines like Google, a pre-decided amount to show their ads on SERP (Search engine result pages) for specific keywords.

This example will make you understand the Concept of Search Engine Marketing.

You can very well see, that companies like Amazon, Redmi have paid Google to show their results when a user type keyword “best mobile phone.” This is known as search engine marketing. However, it is done for a specified price and specified time.

If you think search engine marketing is not your thing, get in touch with the digital marketing company 6smarketers.com it will provide you end to end digital marketing services.

 So, these are the various types of digital marketing strategies that you should definitely consider in 2019.

Conclusion

The marketing industry is very dynamic. With emerging concepts like artificial intelligence, big data, and machine learning, the scope of online marketing is getting wider. Various other types of digital marketing activities are crucial for your business. Every kind of strategy has its uniqueness.To run your business successfully, you should always pace up with the current digital marketing trends, tools, patterns and channels. A successful digital campaign can be run only if you use the right mix of all these types into your digital marketing. If you are not generating the targeted results, get connected to leading digital marketing company.

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