Google ads is a Google-developed online advertisement channel that advertisers pay to view brief advertisements, programs, product reviews as well as video content and to create smart phones application download for web users on Google’s ad networks. Google ad was published on 23 October 2000.
These are some of the errors to avoid when posting advertisements on Google Ads.Here we go…
1. Search & Display Networks.
While creating Search network campaign, there are two option Search networks and Display networks. In Search campaign, lead generation is the main goal and not branding. So we select Search network, as the conversion rate of Search network is higher than the Display Networks.
2. Negative Keywords.
Negative keywords help in saving money, while posting ads on Google ads. Negative keywords help in converting qualified leads and discredit the leads which will not convert.
There are many online tools which will help to find negative keywords such as SEMrush’s Keyword Planner, Ubersuggest, etc.
3. Conversion tracking.
Optimizing the Ads campaign for conversion is the best way to boost ROI and make the most out of it. So keep adding every possible conversion action.
4. Keyword Research.
The most common mistake on Google advertising is Keyword Analysis. It is recommended that 10 to 15 terms be identified and used in three variants: broad match modifier, phrase match and exact match. Not to use any keyword for a group but to spread it in various groups.
5. Testing bidding strategies.
The two bid strategies you’d like to achieve are target CPA and target ROAS. The two bid strategies enable you to bid on an ad spending per ideal cost. In other words, it will allow you to spend just the right amount on Ad to obtain your Rate of return and optimize your investment.
6. Ad extensions.
All you have to know about extensions is that it’s not possible to change how extensions work. Google is the one that decides which extensions to exhibit and which ads to display. The main job is to look now and then at the extension tab, and see which extensions are better transformed. You could then halt the one which would not convert or start replacing them with a better version.
For successful Google Ads campaign, it requires some time, patience and a lot of testing.
When you take the extra time to begin your campaign appropriately and avoid common mistakes with Google Ads, you may take a long way toward generating leads at a cost-effective and reliable level (think various ad variants, keywords, narrowly focused ad groups and keyword mixtures, etc).