Advice to AMP: You can give up your ranking and revenue

Advice to AMP: You can give up your ranking and revenue

Google AMP

One analysis showed that mobile revenue with AMP was up 29 percent.

The Google Accelerated Mobile Pages (AMP) structure has been complicated since it was launched in 2015. A concern arose with the framework of Google Accelerated Mobile Pages (AMP). 

The organization seems to have agreed that AMP should no longer be listed in the Top News trolley. Most developers will abandon the format all of whom have considered AMP to be compulsory; luckily, the results indicate that AMP sites perform well, boost rankings and revenue.

Rolling over the website experience

There were also several pessimistic hypotheses regarding why Google developed AMP. What Google said towards the moment was that it aimed to “improve the efficiency of the mobile web drastically.” Any form of a desktop, laptop or mobile app you’re using.” And it mostly delivered on that pledge – it also improved some publishers’ ad profits – but the price was complicated.

A few of the reason Google removed the criteria for Top Stories AMP would be that the organization has switched to a much more systematic and advanced (mobile) rating strategy, called Page Experience factors. And then before AMP is told “good riddance” by publishers and developers, it’s necessary to consider what they could give up.

Improved key life and more income

The accomplishment also observed, “AMP has a huge effect on web results, web sessions, reviews, advertising revenue and traffic sharing.” Since AMP was introduced, AMP pages improved ranking by two places on the comparison. We also had more search experiences than non-AMP sites around 380 percent. Most importantly, for seven clients in the tourist sector where achievement had visibility of sales, The business reported an overall 29 percent increase in mobile revenues. Milestone estimated that “AMP [pages] can see a monthly income benefit around $3,500-$ 40,000,” depending on the product and the overall average size.


Move flow and greater CTR upgrades

For example, an increase in brand recognition and the income from even small increases in site speed, including page views, dedication and sales on page speed. In the retail sector, for example, research has shown an 8.4% rise in conversion rate and an overall 9.2% growth in the order value of a 0.1-second performance boost. Conversions grew 10% throughout the trip and AOV 19%. 

The AMP effect analysis was conducted by Perficient Digital for 27 publications and e-commerce services. For AMP-enabled places there were more observations and higher CTRs:


  • Organic traffic development 18.4 percent.
  • SERP print production of 31.06 percent. 
  • Click-through levels 10.7 % more SERP.



When deciding either to remove AMP there have been a variety of things to care about, which many publishers would be inclined to do. Despite the above advantages, the decisions can be taken seriously. Irrespective, retailers will expect accurate sites and good user interactions to compete in the new Page Interface environment coming in 2021. AMP is one way to get this done.



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