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Tag: Brand

THE-MOST-COMMON-BRAND-RESEARCH-MISTAKES
June 26, 2020

THE MOST COMMON BRAND RESEARCH MISTAKES

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Get expert help during an initial consultation session from 6sMarketer, the best SEO digital marketing agency. We help you with the following comprehensive assessment:

Evaluate Competitive Landscape:

Analyze the competitive landscape within the digital marketing industry to identify key competitors, their strategies, and market positioning. This helps in defining your agency’s unique selling points.

Assess Brand Consistency:

Review all marketing materials, including the website, social media profiles, and content, to ensure consistency in brand messaging, colors, and visuals.

Examine Social Media Presence:

Audit social media platforms to gauge engagement, follower growth, and the effectiveness of your social media marketing strategies. Identify areas for improvement and optimization.

Check Conversion Paths:

Evaluate the effectiveness of conversion paths on the website, such as contact forms, sign-up forms, or purchase funnels. Ensure they are optimized for user conversion.

Monitor Online Reputation:

Scrutinize online reviews and mentions to gauge the agency’s online reputation. Address any negative feedback or complaints promptly and use positive feedback for testimonials.

Audit Email Marketing:

Review email marketing campaigns for open rates, click-through rates, and conversion rates. Identify opportunities to improve email content and segmentation.

Analyze Paid Advertising:

If running paid advertising campaigns, assess the performance of ad campaigns, including click-through rates (CTR), cost-per-click (CPC), and return on ad spend (ROAS). Optimize ad spending for better ROI.

Check Analytics Integration:

Ensure website analytics tools like Google Analytics are properly integrated and data is accurately tracked. Use analytics insights to make data-driven decisions.

Track Marketing Budget:

Keep track of marketing expenses and assess the effectiveness of budget allocation across various marketing channels. Adjust budgets based on performance.

Marketing Technology Stack:

Audit the marketing technology stack, including tools for automation, analytics, and customer relations

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Evaluate SEO Strategy:

Examine on-page and off-page SEO efforts to enhance website visibility and keyword rankings. Identify high-performing keywords and areas needing improvement.

Assess Content Strategy:

Analyze the content strategy, including the types of content produced (blogs, videos, infographics), and their impact on engagement and conversions.

Customer Journey Mapping:

Create or refine customer journey maps to understand the path customers take from awareness to conversion and identify touchpoints for optimization.

Review Lead Generation:

Evaluate lead generation strategies and conversion rates. Optimize lead magnets and landing pages to increase lead quality and quantity.

Compliance Check:

Ensure all marketing efforts comply with relevant industry regulations and standards, including data privacy laws.

Market Research:

Conduct market research to identify emerging trends, consumer behavior shifts, and new opportunities in the digital marketing landscape.

Benchmarking:

Compare your agency’s marketing performance with industry benchmarks to gauge competitiveness and identify areas for improvement.

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