‘Digital Marketing’ a small word with tremendous scope.
And if you are here, you definitely understand the potential that Digital Marketing holds.
Now, before getting down to the types of Digital Marketing Strategies, it is vital to understand, ‘What is Digital Marketing?’
In simple words, Digital Marketing refers to the promotion of products or services using the electronic medium on online platforms.
The rate of advancement of technologies and digitalization is increasing, and companies are planning to have the best internet marketing and web promotion strategy. There are various web promotion and online promotion agencies that are running successful digital campaigns for brands to skyrocket their business growth.
Digital marketing strategies are a must for scaling up the business charts of your brand. Companies are now creating captivating digital campaigns for generating more and more business. Some of the renowned brands that achieved substantial digital success are Airbnb, Zappos, Mint, American Express, Amazon, etc. etc. etc.
Wait a second; do you have a defined digital marketing strategy for your business?
If not, check this out…
.Source: Hosting Facts
Need more reasons to have a digital marketing framework for your success?
1. To beat the competitors that are ready to eat your market share. (Without even a burp)
2. To capture the market that is still left untouched.
3. To have the complete track record for your digital activities.
4. To have a global presence with cost-effective and quick results.
(6S Marketers and Innovation can help you with the best digital marketing services and outcomes.)
5. To connect with your audience through intimate interactions.
6. To practice flexibility by putting a stop on the effective campaigns and programs as and when needed.
So, now you know the importance of targeted digital marketing strategy for your business.
The next important thing is choosing the right type of digital marketing strategy for your business. Every strategy has its benefits that can create a unique brand identity for your business. Make sure you read them thoroughly and take time to decide on choosing the best one for you.
The various types of Digital Marketing Strategies that you should consider in 2019 are:
Content Marketing
It is a type of marketing that is a must for every business these days. Let us consider an example to understand the concept of Content Marketing.
Whenever you have a doubt, you open the search engine and type your query.
What do you see?
A lot of content that is ready to help you with your query.
People are marketing their content all around the world to help their audience for whatever they are looking for. They create relatable content which helps in building emotional connections with their audience. There are different ways of presenting your content to the users. Some of them are videos, blogs, infographics, EBooks, case studies etc.
In simple words,
Content Source: Content Marketing Institute.
Companies like Cisco, P&G, Microsoft, etc. are making use of content marketing strategies to spread awareness about the brand. Content creation is an art. It uses a perfect blend of storytelling, originality and useful information.
Content marketing focuses on understanding who our target audience is. It is helping not only B2C companies but also B2B companies. It is used widely on social media as well as drives search engine traffic.
There is a cycle that the entire content management system follows for effective content marketing. Do you know the Content Marketing Process?
The illustrative process of content marketing explained by File Stage is:
So, don’t lose your customers by ignoring content marketing, as it one of the best types of digital marketing strategies. If ‘Digital Marketing is the king, Content Marketing is the queen.’
2. Influencer Marketing
Influencer marketing is new in town and still the talk of the town. It is an interesting social media marketing technique gaining limelight in today’s world.
In this, the brands and companies ask influencers (or social media influencers) to promote their products or services. These influential people do advertisements and attract their target audience and direct them to buy the product or service.
Influencer Marketing is very common on social platforms like Instagram, Snapchat, Facebook, etc. these days. You might have seen influencers like Amitabh Bachan and Virat Kohli influencing you to download theJust dial app or buy products from Puma. This is how influencers are capturing the target audience from the market.
The other renowned lifestyle influencer from Instagram is Jannid. She has a large number of followers, and her clientele list includes brands like Lee, Reebok, Maybelline, etc.
3. Mobile Marketing
Every time you open your mobile phone, what do you see?
A lot of messages or app notifications from companies who are promoting their products or services or provoking you to buy one..
This is the mobile marketing strategy used by these companies. Wendy Clark famously said, “If your plans don’t include mobile, your plans are not finished.”
And, I agree entirely with this. Along with food, water, and shelter, a mobile phone has become a necessity these days. All the different types of digital marketing strategies can be operated on your mobile phone. And, the number of users active on mobile phones is increasing day by day.
In simple words, when you perform any kind of marketing activities on mobile devices. It is called mobile advertising. SMS services, App based services; Location Based services are gaining immense importance. Nowadays, even internet marketing and web promotion agencies are focusing on Mobile optimized sites and apps.
What are You waiting for?
4. Search Engine Marketing
Search Engine Marketing is an essential type of digital advertising. Search engine marketing aims at ranking on the search engines like Google for generating leads, increasing website traffic or achieving the required target.
It is a paid form of advertising that makes use of a search engine for the promotion of its products or services. SEM takes place when marketer or company is ready to pay search engines like Google, a pre-decided amount to show their ads on SERP (Search engine result pages) for specific keywords.
This example will make you understand the Concept of Search Engine Marketing.
You can very well see, that companies like Amazon, Redmi have paid Google to show their results when a user type keyword “best mobile phone.” This is known as search engine marketing. However, it is done for a specified price and specified time.
If you think search engine marketing is not your thing, get in touch with the digital marketing company 6smarketers.com it will provide you end to end digital marketing services.
So, these are the various types of digital marketing strategies that you should definitely consider in 2019.
Conclusion
The marketing industry is very dynamic. With emerging concepts like artificial intelligence, big data, and machine learning, the scope of online marketing is getting wider. Various other types of digital marketing activities are crucial for your business. Every kind of strategy has its uniqueness.To run your business successfully, you should always pace up with the current digital marketing trends, tools, patterns and channels. A successful digital campaign can be run only if you use the right mix of all these types into your digital marketing. If you are not generating the targeted results, get connected to leading digital marketing company.
