To find the answer to this question, many of you used Google. This is the power of Google!
According to Wikipedia, Google is the most used search engine on the world wide web across all platforms, with approx 92.62 market share. It handles more than 5.4 billion searches each day. A big number. Right?
Many users love it because it gives the most relevant and specific results for its queries. It is very easy to understand and use. Google’s prioritized user-experienced and came up with the most friendly user-interface. Google even gave clear instructions to marketers through its continuous update for better results. Page Quality, number of links, content originality, spamming, etc are some of the factors that gained huge attention in the eyes of the company.
This graph by Sparktoro below will show you the real scope of Google:
According to a report by geek.com, Bill Gates said: “[They] kicked our butts.” He stated this while speaking at the World Economic Forum, specifically referring to how Google.com’s Open Source roots have completely surpassed all of Microsoft’s attempts to insinuate itself into the Internet search engine business.
Here are some of the reasons as to why Google is the Global Leader in terms of search engines:
- Voice Search
Google has created an open market for a wider audience with the help of its Voice Search. You can ask ‘Alexa’ to play your favorite song or Google Assistant to send your text message. It has made the use of search much easier for a larger target audience.
With just a click of a button, you can now know where to go, how to go and when will you reach. It has helped not only helped people but businesses like Uber and Ola, to flourish. Traveling was never so easy. It has attracted a lot of users and audiences. Businesses these days register themselves on Google to share the required details and improve visibility.
- Video Search
Google-owned video search engine, YouTube is competing the television market so tough. There are millions of viewers as well as creators on YouTube across the world. People spend hours scrolling videos about books, life, entertainment and much more. This is what differentiates makes Google the search engine leader.
- Google Analytics
With one of the most amazing tools Google Analytics, Google has created a good name in the world. With the help of Google Analytics, users audit and analyze their websites and the reasons for its success or fall. It has made it easier for companies to evaluate and improvise their site completely from search engine purposes.
- Google Adwords
Google Adwords is one of the most fantastic tools of Google. It has made advertising and managing the advertisements so easy. Now, you don’t have to keep large heaps of money to advertise or market yourself. You can set your daily budget and manage your campaign as and when needed.
- Trust and Fund
Users have strong faith and trust in Google results. Google constantly updates and improves its algorithm to improve user experience. It has strong funding and is ever ready for its strong and innovative technological move. It is a highly used search engine across the world.
- Local searches
Whenever you search for anything like the best digital marketing agency near me, you will very quickly get the best result. This is because Google excels in providing local search results. Both startups and big brands are taking advantage of this feature not only in India but in countries like the US. Its merge with Google Maps did all the wonders for users.
So, these are some of the reasons why Google became the leader in terms of search engines. If you want to be found on Google, we can do it for you. Get in touch.