Why SEOs would lack the platform for structured data testing

The move of Google to devaluate the Rich Results Testing System is not sad owing to excitement but rather it seems like a reduction disguised as an upgrade.

In efforts to support the search engine team recognize what one’s site is about, structured data is a fantastic platform for each webmaster. Structured data is like tuning the search engine, and lets search engines grasp the website’s components. Any webmaster worries a lot about organized website details so that Google and other search engines understand precisely about the pages. So this is when often webmasters have a standardized data review tool.

Yet the alarming news for the webmaster is that currently a structured data testing tool has been discarded by Google.


  • Google revealed the removal of structured data tools


The SEO society is now in great confusion as the realization of the structured data tool surprises them immensely. Google revealed only a few days earlier that the rich research tool was out of development. Google has revealed in this update that a structured data testing tool would sometime in the future fall in value.


  • Structured data is something more than rich results


The biggest challenge is the total disparity in the goals of both methods. The use of structured data testing tools enables us to give search engines a simple, machine comprehensible system while Rich results (created by suitable and embraced structured data) are an enhancement to SERP. There are various consequences and priorities.

While authenticating SD in the RRTT we have obtained a broad declaration that “This page may (or cannot) qualify for rich results” and this will instil in digital marketers that the SD has only the target of rich snippets, while its capacity is much stronger than that, including clarifying machine comprehension, encouraging the usage of logical data hierarchies, e-mail and other details.


  • The SEO community isn’t satisfied with the rich result test tool


The SEO group has also been disappointed by the redesign of the structured data testing tool. Why isn’t SEOs glad? SEOs are not pleased with the update as the structured data testing framework will eventually be gone because there will be a different way to check performance. Many SEOs claim that rich research methods do not verify and check all rich forms of tests, such as a standardized data evaluation method.


  • Google’s suggestion for the SEO community


No way, for a cause that has a big meaning whatever Google does. Google also states that the organized data review platform remains shortly accessible. Yet Google advises that you use the rich result platform earlier than later to get it easy. Google underlines the advantage to the organized data research method by utilizing the rich results check. Here are some of the advantages of the rich results tool:


  • Rich result testing tools indicate which improvements to the search features are valid for your markup.
  • The tests are available on both smartphones and web models.
  • The scan device files are completely compatible.
  • Rich results applications can more easily and reliably control dynamically configured organized data markups.
  • You may also check a whole page URL or an independent code fragment from the device.



The findings are good as they will accommodate multiple forms of organized data including menus, videos, assignments and lessons. However, some organized data is sponsored by the Google structured testing tool, although it is now prohibited by Google. Google also advises that all sorts of marks that Google promotes in search results be checked using rich results.

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