Innov8 Workspaces Scales Organic Traffic 5X and Multiplies Its Inbound Leads

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The brief

Objective

Innov 8 is one of the leading coworking and managed office companies in India, owned by hospitality major OYO. For the company, self generated demand sits at the core of business profitability. Their approach is to maintain a healthy balance between organic and paid marketing effort. It focuses on SEO to build long-term digital visibility and credibility, while leveraging paid campaigns for immediate reach and lead generation.

Considering that online presence is business-critical for Innov8 as most prospective customers research extensively online before choosing a coworking provider, their objective was to :

• Strengthen online presence by building sustainable organic visibility through SEO.
• Resolve long-standing issues with the brand’s Google Business listings.
• Get ahead of the curve emerging AI-driven search platforms

Achieving these objectives would generate consistent, high-quality leads across Innov8’s portfolio of properties.

The problem

Challenge

With close to 500 co-working operators functional in India, the co-working market is intensely competitive, with everyone vying for the same pool of leads. For Innov8, the main challenges were:

• Traffic growth had stalled and lead generation largely remained flat, with no significant upward movement over an extended period.
• Worked with multiple agencies before, but they lacked a clear business plan, well-defined strategy, a deeper understanding of the company’s business goals and consistent results.
• Google Business Profile listings had been stuck for months, holding back organic leads and traffic.
• Visibility on local search was limited as Google Maps profiles across several properties were not optimized.

The approach

Solution

In 2023, Innov8 partnered with 6S marketing agency to boost its demand generation efforts and bring hands-on execution to its SEO with clarity and consistency. Starting from a clear, well-defined proposal and a 12-month roadmap, Innov8 got full visibility into the strategy, priorities and timelines from day one.

Removing a major blocker to organic visibility, Innov8’s Google Profile listings that have been stuck for months got unlocked. This immediately led to high improvements in organic leads and traffic. Furthermore, an entirely new business pipeline got opened for the company with the optimization of Google Maps business profiles. Approvals across all properties were secured by 6s.

Besides core SEO, the agency built out an Answer Engine Optimization (AEO) strategy that helped Innov8 gain visibility on newer AI search formats such as Gemini and ChatGPT where competitors had little to no presence.

The outcome

Result

Over the course of a 24-month engagement, the combined SEO and AEO strategy delivered substantial and measurable gains for Innov8:

• 5X growth in organic traffic
• 2.5X growth in leads
• Monthly website users increased from 1300 to 8500
• Over 600 monthly calls from Google Business profiles, up from 25-30 calls earlier