Case study · Education & school admissions
How National Public School, Bengaluru Built Its Admission Pipeline Through Digital Marketing
A new branch with limited local brand recognition partnered with 6S to turn targeted Google and Meta Ads into a steady, year-round flow of admission enquiries.
In their words
What the client says
“Highly recommend 6S because you have taken the time to understand our goals, which are very important. Knowing what to focus on, delivering measurable results and maintaining effective communication, 6S delivered all of it.”
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Results at a glance
The headline numbers
Delivered over the first year of the engagement for the Old Madras Road branch.
Figures from the engagement; results vary by market and effort.
The brief
Objective
National Public School is one of the renowned and well-established schools in Bengaluru, Karnataka, India with multiple branches across the city. Its Old Madras Road (OMR), a relatively new branch, needed to establish itself in the local area.
From building a strong digital presence to reach prospective parents in the local area to generating high-quality admission enquiries consistently throughout the year and strengthening the school’s admission pipeline beyond the peak season were the primary objectives of the school to address.
The problem
Challenges
Being a new branch, NPS-OMR had limited brand recognition locally. It was difficult to generate awareness among parents and drive admissions without a strong digital foothold.
Finding the right agency partner was a challenge as most offered generic, one-size-fits-all solutions that did not address the specific dynamics of a school’s admission cycle.
The approach
Solution
In 2025, NPS partnered with 6S based on the clear and practical proposal tailored specifically to the school’s requirements. Rather than focusing on a standard package, 6S took the time to understand the school’s admission goals and pain points and built an ad campaign strategy around them.
The agency ran targeted Google Ads and Meta Ads campaigns designed to reach prospective parents at the right moment in their decision-making journey. Specifically, these campaigns were built to drive enquiries not just during the admission season but consistently across the year.
For smooth coordination between the school and the agency, a shared campaign calendar was introduced, allowing NPS to log upcoming school events in advance. This gave 6S the visibility needed to plan and execute aligned campaigns proactively, ensuring both teams were always working to a clear, shared plan.
Visualised
A pipeline that stays full all year
The outcome
Results
- Over 1,500 high-quality leads were generated through ad campaigns, significantly strengthening the admission pipeline in the last one year.
- Much better online visibility and a stronger digital presence in the local area.
- Lead generation remained active beyond the admission season, keeping the pipeline full year-round.
More proof
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