Do you need to get your website to the top of Google’s search results? You will do it—if you know what that requires to place in 2020. While Google’s ranking maintains the secrecy of its official list of ranking variables, the strategy for getting your company to rank higher on Google isn’t as mysterious as it might appear. We’ve discovered the secret and have a bunch of case studies from SEO to prove that.
- How does Google ranking work in 2020
Google uses a lot of things in its function to improve which outcomes the user will find most useful. It also uses implicit semantic mapping, which uses search intent to measure the most important results. Google has developed its latest implementation around RankBrain, an AI algorithm used by Google to help filter and optimize search queries. Google’s method is intelligent; it is continuously evolving and adapting to keep giving users the best experience and to avoid tricking search queries with black hat SEO strategies. The element of Google’s search algorithm’s mystery is that it reflects a LOT of ranking signals before actually executing commands.
- Top Google Ranking Factor in 2020
There are over 200 signals used by crawlers to decide what a website is about, but here’s a clear rundown of Google’s top-ranking factors in 2020:
- Secured sites (HTTPS vs. HTTP)
- Mobile-friendly websites
- Schema markup
- Webpage content quality
- Webpage content length
- Page speed
- Social signals
- Quality backlinks
- Optimized images
- Domain age
- User experience (UX)
- Creating best content
We’re sure you’ve noticed something like that before. However, quality is also still this year’s King of the SEO world. Customer experience is a top focus for Google; it is essential to create good content that is easy for the user to find and acknowledge.
- Content length
Is Google required to get your content listed in a specified size? That is part of the illusion, Nope. Fortunately, with our data and other reliable SEO outlets, we have evidence that Google DO’s highest-ranking pages appear to have longer material. In fact, for every important word on Google, the average content size for a web page in the top 10 results has at least 2,000 words.
- Click-through rate
Part of the Google algorithm focuses on a rate of clicking-through. This measures it as a percentage, representing the number of clicks you earn from the actual number of persons looking for the particular term you rate. The greater the number compared with the competition, the more trying to appeal your listing is.
