There are certain core vitals of Google. For example, the Largest Contentful Paint ensures the speed of pages. Moreover, moving away from AMP pages to non-AMP pages is just one step. Additionally, there are many more tasks to perform for optimization and fast service.
- Google has certain core vital metrics. AMP performed very well as compared to non-AMP on these core vital metrics.
- Largest Contentful Paint – 17% better
- First Input Delay – 10% better
- Cumulative Layout Shift – 70% better
- AMP and non-AMP pages also impact search sessions, page views, and traffic share. When launched, it averagely boosted rankings by two positions and found Num more search impressions than non-AMP sites. Mobile revenue also saw a gain of 29% along with the mobile ranking.
Need for AMP monetisation
AMP monetisation means doing ad optimisation to increase ad revenue and achieve maximum yield. The following loopholes in AMP have led to the need for its monetisation.
- Its pages do not allow third-party Java script tags to be inserted. In AMP scripts, adding scripts larger than 150 KB is prohibited.
- It has certain restrictions when choosing ad networks. It can affect the fill rate. It is not compatible with all ad types.
- It is still trying to balance out between ad viewability and user experience.
How can you improve AMP monetisation?
AMP optimisation is a crucial way to improve mobile ranking and overall ranking. Its optimisation can be done with the help of given strategies.
- Optimisation of AMP Ads
It eliminates the third-party JS and loads the pages faster. It enhances the performance. Its ads will enable the users to engage more and ultimately increase revenue. Per the AMP developers, the publishers gained three times more revenue than previous AMP ads.
There are certain ways. You can show premium ads just above the folds. The video should be less intrusive with auto-playing, and users should have the ability to stop or close it, along with additional options. You should make the best use of the given ad formats.
- Refreshing AMP ad
You can refresh the ads every 25 – 30 seconds to engage the user for a longer time on the website. Refreshing ad pages will get time as AMP pages get good UX. Because of the limitations on ad formats, it becomes important for us to refresh them. There is one condition for refreshing ad pages. Ad slots should be in viewports for at least 50% of pixels and more than 25 seconds.
- Ad Sizes
You should go for a different size for every bid. Ad size also plays a major role in this. Certain static ad sizes like 300 * 250 and 320 * 50 exist. If the publisher provides multiple ad sizes, it can increase the revenue and mobile ranking. Fluid sizes don’t put the burden on selecting the ad size. Fulfilling the advertisers’ demand will increase the value of your ad inventory.
- Ad Block
Ad blocks are used to filter unwanted content and maintain privacy. You can use ad block recovery only when a user has used an ad block on your website. You can use certain strategies to prevent users from blocking ads. First, thoroughly research content to make it valuable for users and align it with their interests and demands. Furthermore, you should use this feature to earn more revenue and gain more trusted users. Additionally, you can display pop-up messages requesting users to whitelist the website, explaining the importance of ads for your site.
- Floor Prices Optimization
If you want to increase the bidding price of your ad slot, you can keep a strong price range. You can monetise the ad inventory to diversify the competition. Real-time configurations can increase demand. You can compare your price on AMP and non-AMP pages to get the best revenue. You can try soft, hard and dynamic floor prices. If inventory is in demand, a hard price is imposed; otherwise, a soft price is chosen. Dynamic floor prices automatically adjust themselves with the demand of the market.
Conclusion
AMP was brought out after testing it based on ranking and revenue. Header bidding is the process of adding JS code to your webpage header. You can run your auction here. But this is only possible in non-AMP pages. You can refer to the header bidding wrapper with RTC for AMP pages.
It has outperformed on certain core vital metrics. Companies with more than 20 million listings on Google, of which over 50% are one-located businesses, have not yet been published. (For more detailed collections of company listings, please see other sources.) Otherwise, the success will remain half.
If you plan to acquire advanced knowledge about digital marketing, 6smarketers is the best place to learn about digital marketing. You can grow your business and make your place in content marketing in digital marketing.
