Buyer-centric TOFU, MOFU, and BOFU content strategies.

Often, when we prepare a marketing campaign, we worry about the kind of marketing that our intended people will be able to read. Our content strategies unconsciously focus on creating material for different stages of the buyer’s path. The goal of any information marketing campaign will be to drive the opportunity down deep the business enclosure, eventually turning the potential into a guide and a leading into sales. Your customers can come together on a daily basis, followed by Marketing Qualified Leads (MQL), then Sales Qualified Leads (SQLs), and eventually, actual revenue. All contents should be generated for TOFU, MOFU, and BOFU Phases, i.e., the top of the funnel, the middle of the funnel, and the bottom of the funnel.

What is TOFU content?

TOFU content means maximizing brand reputation and customer interaction through a high number of leads who are not acquainted with your business. For TOFU, there is indeed a concentration on offering content that does not compel consumers to make decisions but rather on presenting information that answers either a desire, an issue, or a query. Examples of content used at this point are blogs, white papers, and eBooks.

What is MOFU content?

The contents of MOFU reflect the closing moments of the purchaser’s journey. During that point of the pipeline, advertisers will lead potential buyers to articles that promote the product, which would use marketing styles such as case studies, sales videos, live presentation webinars, and presentations. “To reinforce the decision that was or has not been taken, [MOFU] knowledge is required,” Wood said.

What is BOFU content?

The contents of BOFU reflect the final moments of the purchaser’s journey. At this point in the pipeline, advertisers will lead potential buyers to material that promotes the products, which can use product styles such as research articles, sales videos, live presentation webinars, and consultations. “[BOFU] knowledge must be the basis for decision-making,” he says.

Buyer-driven content strategy

There is no material policy in the gap. Achievement with the approach and material services relies on clients’ requirements for these tools. They’re just going to go for it and work with it because they think it’s going to be helpful to everyone. It is, therefore, critical that users adopt a competitive, buyer-centric approach to the articles. Don’t build material to do this.

Top of the funnel content

This would be the level of consciousness. Now is the moment that the target customers are at the testing level. Individuals face specific challenges and look for detailed information about the challenges and their solutions. They sift through vast amounts of information on the web, but a significant portion of the knowledge is generated by their competitors.

Middle of the funnel content

This would be the phase of evaluation of the purchaser’s path in which your “knowledge” assets have begun to work for you.

If the website draws 100 users, there is a risk that only 2 tourists will turn into leads, although this number has its own preconditions.Additionally, the transfer can only take place if guests see your products/services as the perfect solution to their dilemma. Conversely, the transfer can also occur if your products/services suit the needs of their clients.

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