Meta Tags are one of the most important aspects of search engine optimization. No matter how attractive a website you make, if it is not optimized properly with the right keywords, it can be severely affected. Every Digital marketing practitioner pays huge attention to improve meta tags of all the important web pages.
Meta tags are vital to improve your SEO rankings and get good SERP results. It helps you achieve your end goals like more visitors, engagement, actions, and profits. Many of you might be thinking it is so technical and tough to update meta tags, but it is not. You don’t have to be a programmer or IT developer for that. Just follow some simple steps mentioned below, and it is done.
But before that let us understand,
“ What are Meta Tags?”
Meta tags are snippets of text that tell the search engines about the content present on the webpage through short and keyword word optimized descriptions. Meta tags are implemented on web pages that you want to get indexed by the search engine(s) like Google. There are various elements in Meta Tags. You should have unique and keyword-optimized content for these Meta Tags:
- Title Tags :
These tags are present on the top of your browser. They play a crucial role in the site optimization process. The right set of keywords should be used for Title tags. Search engines refer them as the ‘title of your page’ and include them in their site listings.
- Description Tags
These tags give a short description of your entire web page. It should not be too spammy or big and should contain all the relevant information in a short and precise way.
- Keyword Tags
These tags do not hold much relevance these days as many search engines have removed this option. However, if you have, you should definitely consider it. Under this, you include the most relevant keywords of your webpage. It is imperative to choose keywords from a user perspective.
- Robot Attribute
These attributes are fundamental as they help in telling search engine(s) what is to be done with your webpages. You have to decide index/noindex and follow/no follow for your webpages.
These tags if set and optimized right, can do wonders to your SERP rankings.
How to add meta tags to your website?
Meta tags are the prime thing when it comes to search engine optimization (SEO). Meta tags are not viewable on the webpage but hidden in the <head> section. In today’s SEO, only title and description tags are given more importance.
Adding a meta tag to the website is very easy. All you need to do is edit the <head> section. Your meta code looks something like below example:
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″>
<title>Add Your Meta Title Here</title>
<meta name=”description” content=“Add Your Meta Description Here.”>
<meta name=”keywords” content=“Add Your Keywords Here. Separated by Commas. i.e. SEO, Webpage, Technology, WordPress“>
When HTML page is created, the http-equiv code is automatically added. So you need to add the further code. Change the bold content as per your web page content. You can skip the meta keywords as they don’t add any value.
If you are using WordPress, then you can change the meta without much effort. You can add a meta title and description by using installing plugins like Yoast SEO.
This way, you can easily do Meta Tags SEO for your website.
Importance of Meta Tags:
If you are planning on having an impactful and strategic SEO plan, you should consider Meta Tags. These tags are essential for:
- Improving brand reputation.
- Better Google and SERP rankings.
- Impacting Click through rates positively.
- Instructing the web crawlers and bots.
- Better Google image and voice searches.
So these were some of the tips for Meta Tags SEO. If you are still facing problems in SEO, Contact Us. We are always ready to help.